What is Outlooking?
Hugh explores Outlooking – as a behaviour we can practice that has benefits for our brands and businesses.
Challenger
Pitstop practice
A story about how overlaying the rules of another category helped in the race to save lives at Great Ormond Street Hospital.
Question Everything
Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.
Outlooking
Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we...
From PowerPoint to Piracy
Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, te...
Culture Club
Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some...
Getting your Pirate’s License
It’s all very well for the likes of Steve Jobs, Michael Dell, and Sir Richard Branson, but how can I be a challenger and why would anyone ...
Articles and Action
A ship’s articles were a set of contracts drawn up by the crew that bound everyone to a collectively agreed set of behaviours in pursuit o...
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The Pirate Within
‘It’s more fun to be a pirate than join the Navy’. So Steve Jobs famously said. We doubt either occupation is much fun in reality. But...
Necessary Pirates
Gav Thompson talks about deliberately establishing giffgaff as a Challenger brand with O2 and the mutual benefit for both the Navy and the Pirate within.
Top of the Pops
Lessons from a brand leader who refused to be a loser and a word of warning to the Challenger who tries the same trick twice.
TWO HORSE RACE
This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands prepared to separate themselves from the rest of the crowd an...
Six Steps to Success
A guide to helping you set out your course, identify your main competitor, understand your handicap and work out the quickest way to win.
Battle of the Bands
Making the right friends is important in any business. Here we discover how important it is to make enemies too.
Stepping Up to Starbucks
Francis Allen talks about Dunkin’s Successful U.S. Expansion – the importance of good coffee, hard working values and picking a grande fight with a skinny mocha latte.
The Underdog and the Power of Two
Adam shares some powerful reasons to celebrate our Challenger status, encourages us to actively use it to engage our audience and explores why reducing competitive chaos to a binary choice is a win f...
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Guitar Man vs Music Machine
Liv meets Jont, a musician behaving very difficult to challenge an industry which is not only famously difficult to break into but is famously broken itself.
A Pig’s Tale
A story about an early, downloadable and portable device that fulfilled a specific task to make life a little easier. Think Different, in 1700.
3 Bits of Advice
Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.
I Want That One
In the over-crowded beauty business it’s not easy to know which product to chose. Here Marie McNeely talks about how Olay created a startlingly useful innovation at the point of purchase.
The Opposite of an App
Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about convenience, usefulness and generosity in digital age.
Startlingly Useful
This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring usefulness – not just plain usefulness as opposed to useless...
Midnight Caller
Liv chats to late show presenter Ian Coliins about the power of his People's Parliament and celebrates the day radio rescued a snow bound bloke in need of a pint.
Football, Fame and Fortune
Depressed but determined, Liv learns some local lessons for National success from Astrologer Russell Grant and our Jude from eatbigfish.