This first month we will be exploring both the power and pitfalls of the digital communication media currently labelled as ‘New’. But we will also be pushing beyond this digital definition to see how Challengers continually identify and utilize new and surprising media in the real world to communicate their message and engage with their audiences in genuinely new and unexpected ways.

We kick off with a series of articles around the topic from eatbigfish. Then we’ve got an interview with Naresh Ramchandani from greenthing about the need to over-commit time, energy and creativity to succeed in the disposable world of digital media; a story about an artist who finds a new canvas for his creative communication on the streets of London and a ‘print and play’ exercise that forces a new filter for Challengers selecting communication media.

We’ll be adding content throughout the month and will be letting members know whenever we start a new subject, so if you’d like to become a member and keep up to date with the Challenger Project, then just join the community and we’ll keep you in the loop.

And we’re always interested to hear about Challengers, especially those that we may not have come across yet. Are you a Challenger we’ve not yet met? Please email us and tell us your story.

NEXT MONTH:

Next month is all about the power of ‘Saying vs. Doing’ when it comes to communication. So if you have any brand examples that illustrate when:
- words work wonders and/or when its action that counts
- saying acts as a substitute for doing
- brand behaviour contradicts the rhetoric
- inaction speaks volumes

Or any other ideas that you’d like to share around the topic then we’d love to hear from you.

eatbigfish