A slight departure from our usual Challenger interviews this month as rather than a brand challenging a market, we look at a charity challenging the current UK education system.
The Philosophy Foundation are on a mission to bring philosophy to a wider audience. The belief is that rather than be a subject discovered only in further education (as well as studied by the often clichéd chin-strokers and sandle-wearing middle classes), it should instead be accessible and easily understandable by all – and from a very early age.
As a subject specialising in reasoning and understanding, the persuasive argument is that Philosophy would bring better understanding and learning of all subjects generally and so should be just as vital at primary school age as is reading, writing or arithmetic.
In this film, co-founders Peter and Emma Worley explain the ambitions of the organisation and the urgent need for a change within the education system.
Whilst the learnings for brands may be less obvious, the argument for change is clear and compelling and if the result is improving ideas and innovation in the next generation then it’s brands, businesses and the economy that will ultimately see the benefits.
I hope you’re watching Mr Gove.