Making the right friends is important in any business. Here we discover how important it is to make enemies too.

Animation by Dudley Wild and Toby Triumph.

One Response to “Battle of the Bands”

1. beanwave says: September 24, 2010 at 3:05 pm

   Blur picked the fight and won the singles battle, but it backfired as Oasis won the resulting (and more profitable) war.

   Blur unwittingly positioned Oasis as the people’s champion (the Alex Higgins to Blur’s Steve Davis), Oasis’ album went on to sell many millions more and they had 2 million applications for tickets to their Knebworth gigs. That’s 1 in every 30 people in the UK – talk about brand loyalty!

   So before you pick a battle against a competitor, remember it’s just vanity unless you win the war.