3 Bits of Advice
By Olivia Knight, 21/07/2010
Just for this month this section is going to look a bit different and work a bit harder. For the next few weeks it will act as a doorway to a whole load of useful advice on a number of brand and business issues that you, or someone you know, may be facing. Every other day one of our challenger friends will share their own experience and expertise of a particular issue – and across the month we hope this collection of interviews will prove to be useful in a number of different ways. Startlingly So.
Stemming from his analysis of the IPA databank Peter Field gives Challengers 3 bits of advice for improving effectiveness through achieving ‘fame’.
Rob Poynton, co-founder of On Your Feet gives three bits of advice for generating ideas.
Pierre Schaeffer, former CMO of Kodak, give his 3 bits of advice on how Challengers should approach innovation.
Brian Lanahan from Align suggests three ways Marketers can learn from the world of storytelling.
Russell Taylor from Axe/Lynx gives us 3 Bits of Advice on marketing to young men.
Richard Hytner from the Manchester United Supporter’s Trust give us 3 bits of advice on taking on a giant.
Speaking after Eurostar’s move to St Pancras station Greg Nugent shares his 3 key learnings from the project.
As the co-founder of digital marketing company The Viral Factory Ed Robinson knows plenty about the internet, here’s his 3 bits of advice on engaging your audience online.
Frances Allen shares her experience of working on Dunkin Donuts and gives some advice to anyone going after that big competitor (look out for more of this next month when we’ll be looking at the benefits of creating a Two Horse Race).
3 Bits of Advice on talking to a Teen Audience from American Legacy Foundation‘s SVP of Marketing, Eric Asche.
3 bits of advice on using crowdsourcing, from Idea Bounty founder Nic Ray.
One from the archives – On an eatbigfish visit to Fruit Towers innocent’s Richard Reed gives us his 3 bits on starting a Challenger Brand.
Abi Moore, co- founder of the Pink Stinks campaign, gives her three bits of advice on how to get a campaign started and keep it going.
A short but sweet 3 bits from Jim Hytner, ex Global Marketing Director of Barclays Bank.
Jaimie Fuller, CEO of Skins, gives us his 3 bits of advice for new Challengers.
3 bits of advice from Kerri Martin (former ‘Guardian of Brand Soul’ at Mini US, now VP of Business at BBDO West) on managing a Challenger brand within a large organisation.
Akala Daley, founder of The Hip Hop Shakespeare Company, gives us his three bits of advice on how to make the boring interesting.