Interviews

Challenger Brand Profile: citizenM

“Luxury today has been redefined, now it’s more about emotion, time and efficiency”, says citizenM CMO Robin Chadha. He tells eatbigfish how citizenM have tapped into the mind-set of a new kind of traveller; the global citizen.

Challenger Brand Profile: innocent

How does a Challenger remain true to their beliefs as they grow successful? We returned to Fruit Towers to talk to Douglas Lamont, CEO, about innocent drinks' commitment to their original Challenger principles.

Challenger Brand Profile: Sunspel

How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.

That’s all folks!

Another great year for the Challenger Project as we talked to and learned from a whole new bunch of Challengers […]

Challenger Brand Profile: Warby Parker

Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.