We talk to author and brand-building expert Denise Lee Yohn about her book 'What Great Brands Do'.
Georgia went to Spark London, and found out that telling your own story, as brands or individuals, isn't quite as easy as it sounds.
LGBT rights and a dating website, a match made in heaven.
In his regular column for Campaign Asia-Pacific Adam shares an example of how a very simple idea can impact a whole ecosystem.
A retrospective on some of the most classic and memorable David vs. Goliath Challenger Brand fights in history by guest blogger Hilton Barbour.
Beer subscription business Beerbods has just become the fastest pitch funded on the world’s biggest crowd funding platform.
A game changer new technology turning reading into 'speeding'.
Here at the Challenger Project we spend our waking hours learning from Challengers and sharing those insights and advice with […]
Our latest free digital magazine - essential reading for Challenger Brands. In this issue we're asking lots of questions...
Who will breakthrough and grab our attention, and who will fade away with a whimper? Here are some of the brands we'll have our eyes on this year...
Purpose, Corporate Character and the importance of living your beliefs.
Continuing our look at this year's shortlist for the APG awards. Here's Georgia's standout example from charity Refuge.
Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.
Do you want to learn how to be a Challenger? Learn and apply Challenger Brand thinking in our one day course. Only 20 places - early booking discounts available now.
Why Challengers sacrifice the good so they can overcommit to the great. A guest post by Julian Aldridge, VP, Brand Evangelism at Charles Schwab.