Articles

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Choose Your Conversation

Recently I interviewed Malcolm Wells, a man who specialises in creating Symbols of Re-Evaluation, particularly for energy companies – orchestrated […]

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Insight starts with an O

So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t talk to them at all, he says. All I did was spend a long time watching how people ate them...

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Finding vs. Forgetting

Every so often a business magazine will publish a survey of multinational CMOs and reveal what they think they need more of in the next few years. And the answers tend to always be the same...