Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Packaging
Help, I Need Less
Design conscious pharmaceutical company Help remedies launched a new online campaign yesterday, which takes a stand against the big pharmace...
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Not for everybody
Founder and CEO of Quaker City Mercantile (formerly Gyro Worldwide) Steven Grasse talks about his take on the world of marketing, the import...
app big ad
Soy Confused
Not sure how I feel about this. It’s a soy milk called Soymamelle. I cant decide whether it’s clever or ...
A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
When is a cover not just a cover?
I was given this last year – the Observer’s Book of Pond Life. It was part of a series of ...
One person’s trash is another’s opportunity
This is a great example from the City Council in Auckland, NZ — turning the simple act of putting the ...
Tasty T-Shirts
With the explosion of choice, it’s hard to stand out in any category these days. But these guys, Here Sod! ...
Canadian Sun Chips Making Some Noise!
Now that’s more like it! Frito-Lay and Sun Chips leading with their beliefs in Canada — refusing to back-down to ...
Baby Carrots – Image or Identity?
Quick fish-poll: Is this new campaign for Baby Carrots (that bella blogged about over here) (a) Breakthrough Challenger Behaviour or ...
ad-1
A simple brief
I love this design. It didn’t take much to suddenly create little characters and add fun into the world of ...
Er… house red please.
Saw this in my local Co-op the other day. Wine is often perceived as pretentious category and one that certainly ...
Pringles Ace It
Some of the best brands are shamelessly opportunistic. They constantly scan the world around them and look for ways to ...
Gorgeous Tissues
I didn’t think Kleenex had it in them. In some of their recent packaging, they’ve dropped their name and replaced ...
On the key ring
You’ve got to hand it to Listerine. Mouthwash seems to be a pretty dull, drab category. And one where you ...
Doing it in the streets — ‘Ask me why I am naked?’
Intersection of Real & Digital
I came across this example of ‘new media’ today. The interesting thing is that it is for a new discount ...
A little desktop kiss
It really doesn’t take much to make an impact. Hersheys have just made a bunch of little CD holders in ...
Hand Towel Hollow
Of all the places to be shown a message, a public bathroom is pretty rare. The only messages I’ve ever ...
The Economics of Pizza
Scanning the world for cool things in the new media frontier just before lunch, and quite appropriately, I stopped at Pizza. And The ...