Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
Innovation
3 Bits of Advice on innovating successfully
Michael Hay, Creative Director, Ikea Staff Communications
Innovation is Easy – Write that down
Love this innovation named the T&T Pen Ink Chamber. It seems so simple; make a spiral out of the straight ...
A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
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3 Bits of Advice for a Challenger Brand
Chris Lindland, Betabrand founder
A Puffed Up Solution
Love this idea by Dr. Van Sickle. An asthma inhaler with a built in GPS; aptly named Asthmapolis. At first ...
Blow Outs Only
Love this new hair salon in LA. There are so many salons opening these days, it’s hard to notice one ...
3 bits of advice on innovating within the service industry
Tom Marchant, co-founder of Black Tomato
Disabling Constraints and Enabling Constraints
Yesterday I was given a tour round the Riverside Studios by Guy Hornsby. He told me a great story. This ...
Naked Ambition
I had the pleasure of interviewing Naked Pizza co-founder Robbie Vitrano last year. The Naked story really is a fascinating ...
Stubbornness and the artistic crime of the century
Last year, eatbigfish organised a very lovely Christmas dinner with not so lovely consequences the next morning. That evening, everyone ...
Oral Fixation
One of our favorite challenger stories of all times comes from Chupa Chups – and how they turned their business around by ...
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Beach Shack
Corona = Beach. They’ve been pretty relentless about this for the past decade and unwaveringly hammer home this positioning. Being ...
Chocolate Wheels
It’s Valentine’s day today and so far most brands have been vying for my attention with special offers for couples, ...
Fortum Energy — from ‘boring energy’ to ‘active engagement’
Upside Down Beer
Challengers like to do things their own way. They like to break rules – and often flip them on their ...
King vs. Goliath — Ambitiously taking on the impossible
The Power of Gaming
Whilst on a plane over the new year break I decided not listen to the safety instructions and instead made ...
Two Resolutions from the Mall
Over the holidays, I had the pleasure of making a shopping excursion to the Mall of America in Minneapolis.
One person’s trash is another’s opportunity
This is a great example from the City Council in Auckland, NZ — turning the simple act of putting the ...
.WWF – Social responsibility in a file format
This has to be one of the best ideas I’ve ever heard of and a fantastic example of seeing opportunity ...
Where’s the challenger thinking in football?
After Wednesday’s dismal showing by the English national team, I wondered how many times England and the FA would keep ...
Seeing Power
Love this invention from The Interactive Institute – the Power-Aware Cord. It does just what it promises to do; make ...
Here we go… again
I’m almost sick of writing about OK Go but they’ve just produced another cracker video and it really is worth ...