The Anti-Originality Bias
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature....
eatbigfish
Innovation
Using criticism to fuel innovation
Until recently, life in the village of Wonchi, Ethiopia, was undisturbed by the hyperconnected world that you and ...
A Challenger Lesson, from a Chicken Kiev
So this is a lesson about how Challengers see the world – courtesy of ‘Jimmy and The Giant Supermarket’. For ...
By the way- you’re chewing a basketball.
We’re always on the lookout for new brands that are trying to make a big difference and we’ve just discovered ...
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
Seeing the light [VIDEO]
Came across this video today (via Nowness.com). A stunning and brilliant example of ‘making the invisible visible’. The simple c...
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
3 Bits of Advice on innovating successfully
Michael Hay, Creative Director, Ikea Staff Communications
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Innovation is Easy – Write that down
Love this innovation named the T&T Pen Ink Chamber. It seems so simple; make a spiral out of the straight ...
A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
3 Bits of Advice for a Challenger Brand
Chris Lindland, Betabrand founder
A Puffed Up Solution
Love this idea by Dr. Van Sickle. An asthma inhaler with a built in GPS; aptly named Asthmapolis. At first ...
Blow Outs Only
Love this new hair salon in LA. There are so many salons opening these days, it’s hard to notice one ...
3 bits of advice on innovating within the service industry
Tom Marchant, co-founder of Black Tomato
Disabling Constraints and Enabling Constraints
Yesterday I was given a tour round the Riverside Studios by Guy Hornsby. He told me a great story. This ...
Naked Ambition
I had the pleasure of interviewing Naked Pizza co-founder Robbie Vitrano last year. The Naked story really is a fascinating ...
Stubbornness and the artistic crime of the century
Last year, eatbigfish organised a very lovely Christmas dinner with not so lovely consequences the next morning. That evening, everyone ...
Oral Fixation
One of our favorite challenger stories of all times comes from Chupa Chups – and how they turned their business around by ...
Beach Shack
Corona = Beach. They’ve been pretty relentless about this for the past decade and unwaveringly hammer home this positioning. Being ...
overthrow small
Chocolate Wheels
It’s Valentine’s day today and so far most brands have been vying for my attention with special offers for couples, ...
Fortum Energy — from ‘boring energy’ to ‘active engagement’
Upside Down Beer
Challengers like to do things their own way. They like to break rules – and often flip them on their ...
The Power of Gaming
Whilst on a plane over the new year break I decided not listen to the safety instructions and instead made ...
Two Resolutions from the Mall
Over the holidays, I had the pleasure of making a shopping excursion to the Mall of America in Minneapolis.