I Agree with A Copper…
I haven’t written anything until now about the leader’s debate last Thursday. I haven’t needed to. Everyone else has. But ...
Identity
Walking (barefoot) in their shoes
A great example of the power of Doing (vs. Saying) to inspire a movement and project your beliefs. Tom’s shoes, ...
Police Pow-Wow
I don’t like the police. But I like this guy. Bill Bratton. He’s the guy responsible for reducing crime rates ...
Doing it in the streets — ‘Ask me why I am naked?’
Size matters — or does it?
Recently the Boston Brewing Company, a.k.a. Sam Adams Beer, debuted a new TV advertising campaign celebrating their size, or in ...
Redefining the Talkshow
An interesting interview with Jonathan Ross, the talk show host, in The Guardian over the weekend. Ross, who has received ...
Nike — Leaning into Risk
If you’re a big brand wondering how to harness the power of new (and old) media, here’s a great example and ...
Radical Tranparency — being honest 'until it hurts'
challenger lighthouse big ad
Intersection of Real & Digital
I came across this example of ‘new media’ today. The interesting thing is that it is for a new discount ...
In need of a ‘Refreshing’ POV
There’s a lot of buzz and talk these days about what Pepsi is doing this year with their marketing budget ...
Fat or Focused
A friend of ours once said that when defining your brand’s identity and story, you should avoid using ’Fat’ words. Fat ...
eatbigfish – literal or lateral?
So I was on my way back from Zurich last week and it happened again… If I had a pound ...