Gelati People
I was in Berkeley this week, and while strolling through uni-town, reminiscing on the joys of student-hood, I stumbled upon ...
Communication
Breaking the door
We spoke about breaking the plane a few months ago; about how we can transform people’s relationship with us and ...
Tasteless shortcuts to tasty dinners
If like me your incredibly indecisive and your other half is even more so then simple everyday tasks like deciding ...
Ok Go for it….AGAIN
I think I’ve written more about Ok Go than any other ‘brand’. They really are remarkable when it comes to ...
One Hellish Ad
Our friends at Hell Pizza in New Zealand have come up with another gem. Co-Founder Stu McMullins just emailed me ...
Fashion Aid
We’ve seen a lot of people pairing up with famous people to make a little noise around their brand. And ...
Carrot Junk
Love this example by a collaboration of 50 carrot farmers (led by Bolthouse Farms) and Crispin Porter + Bogusky. Unsurprising, carrot...
Me to a Tee
We’ve all been there. Luckily, the last time I was there I was about 13. The ‘there’ I’m referring to…dying y...
Time’s Bold Move
I’m sure many of you have seen the cover to this week’s Time magazine. It is very confronting and very ...
challenger lighthouse big ad
Ass of an idea
There is a lot to learn from the bad marketing examples as well as the best in class ones. This ...
Communities – Celebrating Sameness
I went to a Refugee Action charity event at the British Film Institute the other night. It was a screening ...
Er… house red please.
Saw this in my local Co-op the other day. Wine is often perceived as pretentious category and one that certainly ...
Absolut Disgrace
Every now and then, we get a harsh reminder of the importance of authenticity. I stumbled across a particularly harsh ...
Trash Talk
Just stumbled across this company and am very impressed by what they’re doing. It all started with a question… The ...
Mini ‘mano a mano’ with 911
In case you haven’t heard, Mini is out there picking another fight. When they first entered the scene here in ...
F*ck Cancer
I’m going to start this off by saying I’m not really sure how I feel about this yet, but I ...
new-ad-4
Walk the line
Earlier this week, the New York Post paid a street artist to paint a white line down the sidewalk along ...
Sir Isaac Newton’s Mystery School
Newton’s Third Law of Motion states that for every action there is an equal and opposite reaction. In this he ...
Why a group of 5th graders are the new MTV
I have a song in my head, its been going round in there for a few days. Luckily, unlike my ...
Walking (barefoot) in their shoes
A great example of the power of Doing (vs. Saying) to inspire a movement and project your beliefs. Tom’s shoes, ...
Saying Authenticity vs. Doing Authenticity
I remember seeing a presentation about the importance of authenticity from an advertising agency in 1987, and coolhunters talking about ...
Doing it in the streets — ‘Ask me why I am naked?’
What’s that bus doing in Reception?
The Chinese papers were full of Google finally deciding to pull out. A difficult decision, and one with considerable long ...
Size matters — or does it?
Recently the Boston Brewing Company, a.k.a. Sam Adams Beer, debuted a new TV advertising campaign celebrating their size, or in ...