Innovation-Walla
I went to India over New Year for a friend’s wedding ‘festival’ (I think that’s the most accurate adjective to ...
Brand Culture
Sushi Theatrics
In Montreal for the week, and by some fantastic coincidence, my sister was too. We trundled off to a Japanese ...
How should a Challenger behave when Big is Important?
48 years ago a group at DDB sat in a room on Madison Avenue discussing their first presentation to their ...
Sixteen Spare Minutes?
Because this is well worth it. It’s a short animation called Logorama made up entirely of logos and mascots.  It won ...
My supermarket wants me to party
It’s true. On Monday night I was roaming around my local Waitrose and found this sign. Waitrose are offering me ...
Show me the Dinner
‘No matter how cynical you get, it is impossible to keep up’                                      Â...
challenger lighthouse big ad
The Secret of Conran's Success in Restaurants
An interesting observation by AA Gill in last week’s Sunday Times Style section about why Conran was so successful as ...
File Not Found? Phew!
We’ve all been there. You finally find that link you want. The heading’s right, the blurb’s bang on, so you ...
Everything's a medium
Found this example in Cream (http://www.creamglobal.com/17798/20641/fitness-of-fatness) this afternoon of Fitness First using a very low ...
Pushing the brief
What is the brief for a rugby tackle? What kind of user experience is one aiming to create? ‘Stop the ...
new-ad-4
Intersection of Real & Digital
I came across this example of ‘new media’ today. The interesting thing is that it is for a new discount ...
Sephora…the underworld of fragrance
Just before Valentine’s Day, Sephora popped some vending machines throughout Paris Metro stations. Instead of selling  Mars Bars and Pepsi’s, ...
The Backside of Success
I used to have a charming Swedish client that spoke English much better than I did, albeit with the occasional ...
Coffee Monster
Monsters. I tell you, they’re everywhere. Just saw this stuff by Nescafe. It’s a very bold and direct attack on Starbucks - ...
Why doesn’t anyone put packaging on their Media Plan?
It has always surprised me that brand owners don’t put Packaging on their Media Plan. If you are a packaged ...
Shouting doesn’t help
I just got shouted at by my phone. It rang. I picked it up and a mad woman started shouting. ...
In need of a ‘Refreshing’ POV
There’s a lot of buzz and talk these days about what Pepsi is doing this year with their marketing budget ...
The thought for the day that made me think…
Its raining. In fact its bucketing down in quite a dramatic manner, the sort of rain that’s only fun when ...
The Zipcar of Corporate Jets?
Andrea Giacobbe pointed me in the direction of www.flyblink.com. A new small jet operation that positions itself as an ‘air ...
Buttering up a monster
We were talking about monsters a little while ago, and since then they seem to crop up all over the ...
Technique #603
I am in this chateau in france. It is late afternoon. We have taken over a large conference room, and ...