The Lighthouse bulb is flickering
On a recent trip to Cape Town for a great client project, I ended up staying a night at the ...
Brand Culture
When is a cover not just a cover?
I was given this last year – the Observer’s Book of Pond Life. It was part of a series of ...
.WWF – Social responsibility in a file format
This has to be one of the best ideas I’ve ever heard of and a fantastic example of seeing opportunity ...
Searching for network…
Is there a more challenger influenced bunch than the UK mobile phone provider industry? The battle lines have been drawn ...
challenger lighthouse big ad
5 for 5
I was disappointed when innocent stopped doing Fruit Stock. I think it’s when the brand is at its best – ...
Travel like a human, live like a community.
I love New York. Love it. I love the crappy coffee in the special paper cup (why doesn’t London have ...
Mini ‘mano a mano’ with 911
In case you haven’t heard, Mini is out there picking another fight. When they first entered the scene here in ...
How Weird Are You?
If you interview at Zappo’s, one of the questions they ask you in the interview itself is how weird you ...
Footy Baby
I don’t really follow football. At all. Perhaps this is why I find this so intriguing. The club Hannover 96 ...
Walking (barefoot) in their shoes
A great example of the power of Doing (vs. Saying) to inspire a movement and project your beliefs. Tom’s shoes, ...
The pursuit of professionalism
I’ve been reading some interesting stuff about professionals and amateurs and how our society today unashamedly favours the former. Interestingly enough, at ...
Sticky Situation? Problem Fixed
I love this design by Gonglue Jiang. It’s a chewing gum packet with an in-built wrapping and binning system. Genius. ...
Nike — Leaning into Risk
If you’re a big brand wondering how to harness the power of new (and old) media, here’s a great example and ...
Turning Japanese
Kit Kat did…19 times over. There’s a real knack to meeting the needs of a local market. There’s nothing more ...
new-ad-4
Transparent Strippers
That sounds odd. And it is. Chad’s post about transparency reminded me of this – spied by one of our ...
UTweet from Uniqlo
Nice little twitter visualisation from Uniqlo, just enter a word in the box and you’re away. Here’s one for eatbigfish, ...
Step it up
Because Dr. Scholl did. In a big way. They affixed one of their insoles (for the right foot only) into ...
The power of conflict
On the walk home the other week, I walked past a well known North London site… Banksy’s Tesco Flag on ...
Radical Tranparency — being honest 'until it hurts'
Fat Perception
I’ve read some pretty funny statistics recently; all to do with weight and size and in part, stupidity. Coupled with what ...
Innovation-Walla
I went to India over New Year for a friend’s wedding ‘festival’ (I think that’s the most accurate adjective to ...
The Banished Beautiful People
I find this quite funny. Very funny in fact. BeautifulPeople.com is a dating website for beautiful people only. Pretty/handsome? Check. ...
The name game
I’ve started trying to read a bit more about the financial world and am really struck by the names given ...
Prawn Theatrics
Big week for me and Montreal and food. After my fishtank sushi affair, I was treated to another piece of ...