Strategy

Chess

Going Head to Head

A retrospective on some of the most classic and memorable David vs. Goliath Challenger Brand fights in history by guest blogger Hilton Barbour.

Challenger Brand Profile: Sunspel

How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.

Challenger Brand Profile: Warby Parker

Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.