Daniel Kahneman, the Nobel Prize-winning psychologist, has noted the importance of giving a name to a finding or insight – […]
Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the bra...
Continuing our look at this year's shortlist for the APG awards. Here's Georgia's standout example from charity Refuge.
Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.
Do you want to learn how to be a Challenger? Learn and apply Challenger Brand thinking in our one day course. Only 20 places - early booking...
Why Challengers sacrifice the good so they can overcommit to the great. A guest post by Julian Aldridge, VP, Brand Evangelism at Charles Sch...
We've been taking a look at this year's shortlist for the APG awards. Here's one of Rosie's favourites: British Airways.
We've been taking a look at this year's shortlist for the APG awards. Here's of my personal favourites from Challenger charity Depaul.
1% inspiration 99% perspiration. If anyone is the living embodiment of this saying it’s Pleurat Shabani, founder and creator of Konik’s Tail.
Join Chad at Advertising Week on Wednesday 25th September for a conversation with Challenger Brands Warby Parker and The Guardian.
In 1978, Sydney is a city divided between the eastern seaside towns and the sprawling industrial western suburbs. The East […]
Dispelling some myths about Challenger Strategy - and how to keep your CFO happy.
The original gaming Challenger Brand returns with an epic new ad.