Challenger Brand Profile: Sugru
Jane ni Dhulchaointigh, founder of Sugru, tells us about the importance of the community behind the product, and how that has helped grow th...
Jane ni Dhulchaointigh, founder of Sugru, tells us about the importance of the community behind the product, and how that has helped grow th...
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker J...
How Rebel Athletic takes on a monopolist’s entire business model.
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
I should preface this post with the caveat that at eatbigfish, we are big fans of Nike as a very ...
One to watch - a former Goliath now challenges the ghosts of their past.
Since 1959 Vitsœ has made furniture that last a lifetime. In this video they take an explicit stance against against a world of waste.
James Watt, Co-founder and 'Head of Stuff' at BrewDog shares his '3 Bits of Advice' for building a Challenger Brand.
In light of Hurricane Sandy, Mark asks us why we haven’t started thinking about climate change from a challenger’s perspective.
Our first thoughts on 'David and Goliath', Malcolm Gladwell's upcoming book about how underdogs win.
Georgia introduces us to chessboxing' and asks, what to do in a battle of brand strategy and competitor strength.
Ambush marketing or just seizing opportunity? Challenger strategies that got noticed during all the Olympic hullabaloo.
Nando’s ads are well known for their controversy – in fact, I’m sure you’ve seen a few, as each new ...
Do one thing well - David Hieatt, co-founder of Hiut Denim
6 months into a very strange relationship with Bikram yoga has taught me some unexpected things about myself in the process...
At this year’s Cannes Lions Festival, PHD and eatbigfish invite marketers and agencies to learn from a new generation of challenger brands and the media behaviours successfully employed by them.
We’re always on the lookout for new brands that are trying to make a big difference and we’ve just discovered ...
Hard lessons from Mark after a difficult experience with an unconventional and audacious start-up.
Challenger Brands and the many virtues of product demos.
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge success for Dorset Cereals.
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
What Challenger brands can learn from the recent pre-election protests in Russia.
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...