Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Strategy
Building A Brand Without Advertising
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge s...
Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Ladies and Gentlemen, Start your Engines
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
Some Truthiness about Change and the Changiness of Truth
What Challenger brands can learn from the recent pre-election protests in Russia.
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
Challenging in Pharma – 3 Bits of Advice
Georg Toufar, CMO of Mundipharma International shares his three bits of advice for an individual looking to be a challenger ...
challenger lighthouse big ad
The Muddle in the Middle
The Muddle is everywhere. It's in every single worthwhile (i.e. Difficult) project you undertake. Mark gives us 4 pointers to get you throu...
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche...
The Power of Vulnerability
I was talking last week to Elle Harrison, the author of ‘Wild Courage’. Once an Innovation Leader at Unilever, she ...
new-ad-4
Both Sides of Against
Amy posted about Illasmasqua last year; and I have been keeping an eye on them ever since. This is the ...
Don’t take yourself too seriously
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
Changing Behaviour: 3 Bits of Advice
Our second 3 Bits from Mark Lund, founder and managing partner of communications agency Now. Mark draws from his experience ...
Why an eyebrow salon might just be the right idea
At lunch with Gareth Kay a few months back we got into a conversation about the benefits of thinking and ...
A Fixer of Frustrations
Here in the second piece taken from our interview with Ikea’s Michael Hay, he talks about Ikea’s approach to innovation. ...
Don’t give them a tin of what they want. Give them a tin of what they need.
Do Your Best Jagger
There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of them can challenge any of the others at any time, anywhere, to ...
Old, BUT Wiser
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
3 Bits of Advice for taking on a market leader
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
How to connect with the people who matter most
Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia.
Precision Swearing
Precision swearing can be a powerful thing. But it does have to be selective, strategic and precise.
2 Bits of Advice for an entrepreneur
Tony Hsieh, CEO of Zappos
3 Bits of Advice on talking to teens
Eric Asche, American Legacy Foundation's Senior Vice-President of Marketing
Windbreaks and Window Boxes
A story about how some DIY house builders overcame the system that said ‘No’.