“Luxury today has been redefined, now it’s more about emotion, time and efficiency”, says citizenM CMO Robin Chadha. He tells eatbigfish how citizenM have tapped into the mind-set of a new kind of traveller; the global citizen.
We talk to author and brand-building expert Denise Lee Yohn about her book 'What Great Brands Do'.
We talk to Antonio Lucio, Global Chief Brand Officer of Visa, Inc. about building a challenger lighthouse identity for the company.
We interviewed Kristin just prior to the launch of 'Check ‘em Tuesday' to talk about their strategy in connecting with young people and getting their message heard.
A retrospective on some of the most classic and memorable David vs. Goliath Challenger Brand fights in history by guest blogger Hilton Barbour.
Beer subscription business Beerbods has just become the fastest pitch funded on the world’s biggest crowd funding platform.
Who will breakthrough and grab our attention, and who will fade away with a whimper? Here are some of the brands we'll have our eyes on this year...
Sunspel co-owner Nicholas Brooke explains the benefits partnerships can bring to a growing business.
How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.
Who had a good year? Which Challengers got our attention and which ones faded away? A brief review of the 20 Challengers we tipped for great, or perhaps not so great, things in 2014.
A Guest Post by Simon Pont
In his regular column, Adam wonders why we don't use our marketing skills internally too.
Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.
Continuing our look at this year's shortlist for the APG awards. Here's Georgia's standout example from charity Refuge.
Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.