Challenger Brand Profile: Sugru
Jane ni Dhulchaointigh, founder of Sugru, tells us about the importance of the community behind the product, and how that has helped grow th...
eatbigfish
Strategy
No More Mr Niche Guy?
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker J...
Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
A New Ritual for Beer Bods
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Wings, Dreams and Nightmares
I should preface this post with the caveat that at eatbigfish, we are big fans of Nike as a very ...
The Browser You Love(d) to Hate
One to watch - a former Goliath now challenges the ghosts of their past.
Zagging Against Planned Obsolescence
Since 1959 Vitsœ has made furniture that last a lifetime. In this video they take an explicit stance against against a world of waste.
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Building a Challenger Brand – 3 Bits of Advice
James Watt, Co-founder and 'Head of Stuff' at BrewDog shares his '3 Bits of Advice' for building a Challenger Brand.
How not to talk about Climate Change
In light of Hurricane Sandy, Mark asks us why we haven’t started thinking about climate change from a challenger’s perspective.
David vs Goliath
Our first thoughts on 'David and Goliath', Malcolm Gladwell's upcoming book about how underdogs win.
Win By The Chess
Georgia introduces us to chessboxing' and asks, what to do in a battle of brand strategy and competitor strength.
Little Guys and the ‘Lympics
Ambush marketing or just seizing opportunity? Challenger strategies that got noticed during all the Olympic hullabaloo.
Something for the weekend
Nando’s ads are well known for their controversy – in fact, I’m sure you’ve seen a few, as each new ...
The Age of the Specialist
Do one thing well - David Hieatt, co-founder of Hiut Denim
9 unexpected things I’ve learnt from Bikram Yoga
6 months into a very strange relationship with Bikram yoga has taught me some unexpected things about myself in the process...
Cannes Lions – 20th June 2012
At this year’s Cannes Lions Festival, PHD and eatbigfish invite marketers and agencies to learn from a new generation of challenger brands and the media behaviours successfully employed by them.
By the way- you’re chewing a basketball.
We’re always on the lookout for new brands that are trying to make a big difference and we’ve just discovered ...
The three stages of a radically different idea
Hard lessons from Mark after a difficult experience with an unconventional and audacious start-up.
Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Building A Brand Without Advertising
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge success for Dorset Cereals.
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Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Ladies and Gentlemen, Start your Engines
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
Some Truthiness about Change and the Changiness of Truth
What Challenger brands can learn from the recent pre-election protests in Russia.
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...