Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.
Last week our very own Chad Dick hosted a live discussion at Advertising Week 2013 with two pioneering US Challengers; The Guardian and Warby Parker.
Join Chad at Advertising Week on Wednesday 25th September for a conversation with Challenger Brands Warby Parker and The Guardian.
A Challenger Brand in the bread aisle with a powerful and personal positioning.
In 1978, Sydney is a city divided between the eastern seaside towns and the sprawling industrial western suburbs. The East […]
Part 1 of a 3 part series by Matthew Willcox - Human beings need reference points.
Part 2 of a 3 part series by Matthew Willcox - We have an instinctive reaction to unfairness.
Part 3 of a 3 part series by Matthew Willcox - (In most cases) we identify with underdogs more than we do with top dogs.
Great ad from a local Challenger Brand in the Sunday papers...
It's Georgia's birthday today...or is it? A story about how indignation and a bending of the rules means she always gets a special day.
eatbigfish HQ is super excited to announce that we will be joining forces with the fabulous Marketing Academy to incorporate […]
Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit […]
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be watching in 2013.
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed […]
Carlos Ricardo, VP Marketing Services in Latin America at Mondolez International, introduces us to one Latin American challenger brand he’ll be watching in 2013