What happened to the Crazy Ones?
Why are Apple’s Marketing Communications now so dull? I get it. If you have product this good you just get ...
Positioning
How pharma can learn from the highstreet’s Zara
Looking outside of your category for inspiration is something of a second nature to great Challengers. In this video Georg ...
Simple.
There has been a lot of excitement at eatbigfish for Simple, a completely new type of bank run by an ...
Sex in the woods!
When you think of the outdoor camping market, you think gadgets that help you go to the most extreme places. ...
Let’s Visualise That…
So apparently every single second ONE HOUR of video is uploaded to youtube. I don’t know about you but that ...
challenger lighthouse big ad
Cake Porn
I was hurrying home one evening from a night out somewhere I can’t remember now – weaving through some of ...
Both Sides of Against
Amy posted about Illasmasqua last year; and I have been keeping an eye on them ever since. This is the ...
I never liked it anyway
Break ups dont just leave you with emotional baggage- they also leave you with stuff, once lovely, now all tainted ...
Don’t take yourself too seriously
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
Last Dictator Standing
Wow. Nandos keeps up the irreverent maverick behaviour with this… interesting ad. I love it, it’s hugely brave and by ...
Thank You Nordstrom
I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ...
Man enough not to fear rejection!
Watch out Axe and Dove. There’s a new Man on the block. Duke Cannon. A new brand and philosophy that ...
new-ad-4
If that’s justice, then I’m a banana!
Last weekend I went to see the Private Eye exhibition at the V&A; the satirical fortnightly title is – against ...
Why an eyebrow salon might just be the right idea
At lunch with Gareth Kay a few months back we got into a conversation about the benefits of thinking and ...
Bring Me the Head of Industrial Lager
I was in Cape Town last week, and a friend took me to a bar called & Union. Started by ...
Amplify our differences. And keep them amplified.
The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition.
Let’s fill this town with…
There’s a nice article in Creative Review this month about the relationship between Mark Cass, founder of CASS Art (a ...
Brilliant Basics and Compelling Differences
I love The Simpsons… many of my friendships survive purely on overlaying Simpson’s quotes onto our daily life events. I ...
Be Stupid.
I really really love Diesels be stupid ‘philosophy’, its very young, spirited, and at times completely crazy and wrong. I ...
Influencers
Here is a beautiful short documentary film about influencers that I found very insightful. It explores and attempts to understand ...
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
3 Bits of Advice on challenging the healthcare category
Richard Fine, Co-founder of Help Remedies
A Castle Rebuilt
Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ...
A Bounder’s Secret Weapon
Penhaligon’s used to be the place where one bought lavender scent for respectable aunts. Now, however they are looking ...