Is there really any such thing as a 'commodity' category?
Somewhere is a social media platform to challenge LinkedIn’s dominance in the world of professional networking.
Who will breakthrough and grab our attention, and who will fade away with a whimper? Here are some of the brands we'll have our eyes on this year...
Who had a good year? Which Challengers got our attention and which ones faded away? A brief review of the 20 Challengers we tipped for great, or perhaps not so great, things in 2014.
In his regular column, Adam wonders why we don't use our marketing skills internally too.
We've been taking a look at this year's shortlist for the APG awards. Here's one of Rosie's favourites: British Airways.
A Challenger Brand start-up on a mission to challenge the world of gift giving, and help you get the one thing you want.
So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of […]
It was unusual for Jill to wake with such a striking pain behind her left eye. It was 7am on […]
eatbigfish HQ is super excited to announce that we will be joining forces with the fabulous Marketing Academy to incorporate […]
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature... Click through to read.
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t talk to them at all, he says. All I did was spend a long time watching how people ate them...
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed […]
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker John […]
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.