The Anti-Originality Bias

Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature... Click through to read.


Insight starts with an O

So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t talk to them at all, he says. All I did was spend a long time watching how people ate them...


Guest Post: Dubizzle

Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.