Bombing does not require penalties.
I am a little obsessive about writing lists, on a busy week my desk and diary will be covered in ...
Opportunity
Tower of tubes
Since this month is all about ‘making the invisible visible’ and after reading Georgia’s post “Waking your eyes ...
Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Was Carol Bartz fired because she forgot Mrs. Trotter’s orchids?
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
challenger lighthouse big ad
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
3 Bits of Advice for a Challenger Brand
Chris Lindland, Betabrand founder
A Puffed Up Solution
Love this idea by Dr. Van Sickle. An asthma inhaler with a built in GPS; aptly named Asthmapolis. At first ...
The Escape Machine
Brilliant piece of interactive media by SNCF. Picture a large black box outside the Royal Palace in Paris. The only thing on ...
Blatter on a Platter
Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.
Blow Outs Only
Love this new hair salon in LA. There are so many salons opening these days, it’s hard to notice one ...
Disabling Constraints and Enabling Constraints
Yesterday I was given a tour round the Riverside Studios by Guy Hornsby. He told me a great story. This ...
Charlie Sheen – Winning No More!
If you live in America, you will have found it impossible to ignore the Charlie Sheen-mania sweeping the nation this ...
new-ad-4
Eye-Spy A Challenger
Love these guys – Warby Parker. A real challenger in more ways than one. The first thing they challenge is ...
Naked Ambition
I had the pleasure of interviewing Naked Pizza co-founder Robbie Vitrano last year. The Naked story really is a fascinating ...
The Japanese way to multiply
I wasn’t quite sure what I was going to find when I clicked on this link: But I think this ...
Strike me pink!
A year ago, the Mexican Government started a line of Pink Taxis in Puebla. The taxis are just for women ...
Oral Fixation
One of our favorite challenger stories of all times comes from Chupa Chups – and how they turned their business around by ...
Beach Shack
Corona = Beach. They’ve been pretty relentless about this for the past decade and unwaveringly hammer home this positioning. Being ...
Chocolate Wheels
It’s Valentine’s day today and so far most brands have been vying for my attention with special offers for couples, ...
Bring Back the Craft
Love this design from Mr. Zach’s Etsy shop. We talk a lot about finding conflict in the world and creating ...
Upside Down Beer
Challengers like to do things their own way. They like to break rules – and often flip them on their ...