Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Media
Building A Brand Without Advertising
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge s...
What happened to the Crazy Ones?
Why are Apple’s Marketing Communications now so dull? I get it. If you have product this good you just get ...
A white and gold dove and her more adventurous younger sibling
The eatbigfish App – Now for iPad
The eatbigfish app is now available for iPad, iPhone and Android from your app store. Existing users - please update your app by the end of ...
Creaking Soles
A short story all the way from Israel from, friend of The Challenger Project, Ofer Golan.
Surprising Relatives
Your cellphone has eighteen times more bacteria on its surface than the flush handle of a urinal. Taking ecstasy is ...
Let’s Visualise That…
So apparently every single second ONE HOUR of video is uploaded to youtube. I don’t know about you but that ...
How Challenger Brands should approach Augmented Reality
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being ...
challenger lighthouse big ad
Picnicking with Attitude
As a child I would get dragged on long boring walks and picnics with my grandparents; with sandwiches that had ...
Want to be a Challenger? There’s an app for that.
So, you waited all year for an iPhone 5. You watched the blogs. You studied the rumours. You rooted through ...
Don’t give them a tin of what they want. Give them a tin of what they need.
Tell me how it’s going to work. And I won’t fire you.
I saw a very interesting presentation by a guy at J&J once. They had developed an ad for one of ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
Suits You Sir
A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have made good use of social media to add personality to a very ...
Old, BUT Wiser
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
Underground Grocery Shopping
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional ...
new-ad-4
Be Stupid.
I really really love Diesels be stupid ‘philosophy’, its very young, spirited, and at times completely crazy and wrong. I ...
Could you say that again please?
As an office fully of big talkers this app really tickled me. It is an application that gives people visual ...
3 Bits of Advice for an emerging Challenger Brand.
Mark Rock, co-founder of audioBoo.
Boom! Act One
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
3 Bits of Advice on creating great customer experiences
Gillian James, Managing Director, TMI
When is a bow not a bow?
On Sunday, Manchester United all but clinched the Premiership with Wayne Rooney back to his imperious self. At the end ...