Surprising Relatives
Your cellphone has eighteen times more bacteria on its surface than the flush handle of a urinal. Taking ecstasy is ...
Media
Let’s Visualise That…
So apparently every single second ONE HOUR of video is uploaded to youtube. I don’t know about you but that ...
How Challenger Brands should approach Augmented Reality
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being ...
Picnicking with Attitude
As a child I would get dragged on long boring walks and picnics with my grandparents; with sandwiches that had ...
Want to be a Challenger? There’s an app for that.
So, you waited all year for an iPhone 5. You watched the blogs. You studied the rumours. You rooted through ...
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Don’t give them a tin of what they want. Give them a tin of what they need.
Tell me how it’s going to work. And I won’t fire you.
I saw a very interesting presentation by a guy at J&J once. They had developed an ad for one of ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
Suits You Sir
A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have...
Old, BUT Wiser
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
Underground Grocery Shopping
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional ...
Be Stupid.
I really really love Diesels be stupid ‘philosophy’, its very young, spirited, and at times completely crazy and wrong. I ...
Could you say that again please?
As an office fully of big talkers this app really tickled me. It is an application that gives people visual ...
3 Bits of Advice for an emerging Challenger Brand.
Mark Rock, co-founder of audioBoo.
Boom! Act One
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
3 Bits of Advice on creating great customer experiences
Gillian James, Managing Director, TMI
When is a bow not a bow?
On Sunday, Manchester United all but clinched the Premiership with Wayne Rooney back to his imperious self. At the end ...
Soy Confused
Not sure how I feel about this. It’s a soy milk called Soymamelle. I cant decide whether it’s clever or ...
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Le Cool
I just got back from Barcelona. It stood out as one of my favorite cities when I travelled around Europe ...
A Puffed Up Solution
Love this idea by Dr. Van Sickle. An asthma inhaler with a built in GPS; aptly named Asthmapolis. At first ...
3 Bits of Advice on creating an innovative culture
Dan Heaf, Director of Digital at BBC Worldwide
The photogenic dinosaur
I recently ordered a couple of magnetic lenses for my iphone- one fish eye, one macro. I got them from ...
A Bounder’s Secret Weapon
Penhaligon’s used to be the place where one bought lavender scent for respectable aunts. Now, however they are looking ...