The Anti-Originality Bias
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature....
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Innovation
It’s about fixing the wheel, not reinventing it
When thinking up a new product or system or service for your brand, it’s easy to get stuck trying to ...
Guest Post: Safaricom
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: Safaricom.
How Challenger Thinking Helped the Chief of Naval Operations
Guest Post: First National Bank
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: South Africa's Fi...
The Art of Cultivating Ideas (and limes)
What fruitful plants and fertile innovation cultures have in common.
Ouya – Who are ya?
There’s not much I can add about Ouya from a technological or PR perspective that hasn’t already been covered in ...
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How do Apple react to a ‘Next Generation’ Challenger?
Samsung released their latest viral from their ‘The Next Big Thing is Already Here’ campaign this week and its being ...
Err I believe we can do better than that…
So much of how we engage with life, and what we expect from the world around us, is bound up ...
The Foundation for Innovation
Founders of the Philosophy Foundation, Peter and Emma Worley, explain the ambitions of the company and the need for a change within the education system.
Why send flowers when you can send biscuits instead?
I’ve been following the Biscuiteers ever since I saw a photo of one of their beautiful birthday biscuits on a ...
A Little Effort Goes A Long Way
So whilst queuing patiently at Monmouth today (in front of some super excited Americans, who Amy heard refer to London ...
EXPOSED!
Great Challengers know how to create Symbols of Re-evaluation: ideas that breakthrough the convention and clutter by jolting people out ...
I just need to jump the highest…
The Olympics are here! London is literally buzzing. I am a games maker, so am swapping the eatbigfish office for the olympic ...
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No Money? No Problem!
Part of being a great Challenger is about thinking about opportunity differently: like looking for ways to stand out ...
Luxury through and through
Arguably the most masochistic part of window shopping is the knowledge that you can’t afford it. Nonetheless, I still catch ...
The three stages of a radically different idea
Hard lessons from Mark after a difficult experience with an unconventional and audacious start-up.
Anyone for lunch?
Overcommitting to eating bugs.
If you’re selling sleep, how the hell do you compete?
Sleep. It’s a few of hours of, well, who knows what really happens when you’re catching zees? Sleep is still ...
Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Ladies and Gentlemen, Start your Engines
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restaurant ...
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
No Bad ideas.
In a eatbigfsh workshop we have several ground rules. Two of the key ones are 1) there is no ...