Challenger Brand Profile: Warby Parker

Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.



Brett and I interviewed Pleurat Shabani, founder of premium vodka brand Konik’s Tail yesterday for the Challenger Project.

The Anti-Originality Bias

Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature... Click through to read.