3 Bits of Advice on how to revitalise a brand
Alastair Hewitt, General Manager of Castle Lager
Identity
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
A Castle Rebuilt
Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ...
3.1 Bits of Advice for a Challenger Brand
Heidi Brauer, Marketing Director of Kulula
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
BURNING BELIEFS
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fig...
Print is not dead! Long live the nerd!
I have always had really deep love of print. So, last night I went and sat in a cellar with ...
The Lighthouse bulb is flickering
On a recent trip to Cape Town for a great client project, I ended up staying a night at the ...
challenger lighthouse big ad
An Island on a Mission
A fascinating article in The Sunday Times last weekend about a very different kind of missionary – Al-Jazeera. We all ...
A revolution in print
A warm hearted happy birthday to one of my favourite brands. . . In 1935 a man called Allen Lane ...
Strike me pink!
A year ago, the Mexican Government started a line of Pink Taxis in Puebla. The taxis are just for women ...
The Enlightened Zagger
Rich Fine, co-founder of pharmaceutical brand Help Remedies, tells us why while the rest of the category goes one way, they go the other.
Upside Down Beer
Challengers like to do things their own way. They like to break rules – and often flip them on their ...
If your mom hates it, then it must be cool
EA Games have recently launched ’Dead Space 2′, a very violent survival horror game that takes place in 2511 on a ...
A better alternative
In November 2010, the German Sustainable Congress took place. This year marked a record number with 1,300 visitors. Amongst them ...
One person’s trash is another’s opportunity
This is a great example from the City Council in Auckland, NZ — turning the simple act of putting the ...
The Hans Brinker Eco Philosophy
In my days as an art student, rightly or wrongly, my tutors decided to do a ‘educational’ trip to Amsterdam. ...
Green Graffiti
I had the pleasure of working with Green Tomato Cars – a private passenger car service with an all-hybrid fleet ...
Where’s the challenger thinking in football? (Part two)
Culture Club
Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some transferable learnings for our own organizations – large ...
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The Opportunity in Being Held Accountable: For JetBlue and Steven Slater
Believe in tweed, martini’s and panache
All the talk about the London 2012 Olympics has seemed to overshadow another very important sporting event that was held ...
Beliefs: Help I need Help – I’m late
We’ve just launched our new topic for the month all about community. But I wrote this post on Friday and ...