Identity

Challenger Brand Profile: innocent

How does a Challenger remain true to their beliefs as they grow successful? We returned to Fruit Towers to talk to Douglas Lamont, CEO, about innocent drinks' commitment to their original Challenger principles.

Challenger Brand Profile: Warby Parker

Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.

Czech Brewing- Bernard

Guest Post: Bernard Beer

Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be watching in 2013.