The Suffering Pizza Man
by Ofer Golan. A little story about a little pizza place in Tel Aviv with an unusual name.
eatbigfish
Identity
Guest Post: Bernard Beer
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be w...
Guest Post: Cape Town
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about an challenger city that he'll be looking to in 2013.
Guest Post: Havaianas
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out fo...
How Do You Fix a Spam Catastrophe? With More Spam.
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.
Help! I’m Horny
What are condoms for? If you ask Durex, they’ll probably tell you that condoms are for sex and that ...
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The Art of Cultivating Ideas (and limes)
What fruitful plants and fertile innovation cultures have in common.
Building a Challenger Brand – 3 Bits of Advice
James Watt, Co-founder and 'Head of Stuff' at BrewDog shares his '3 Bits of Advice' for building a Challenger Brand.
Challenger Brand Profile: BrewDog
How BrewDog, Challenger Brand in the brewing industry, grew from 2 men (and a dog) to a business with a turnover of £11,000,000 in just fiv...
Challenger Brand Profile: Peppersmith
Part of our regular series profiling up and coming Challenger Brands - Dan Shrimpton of Peppersmith Gum explains why their values are central to their success.
Can brands have body language?
We travelled to Dublin recently to interview Stewart Kenny, who not only co-founded the €300 million business Paddy Power, but ...
A loyalty card rewarding you for your… DISloyalty.
Amy shares a refreshing response to how small Challengers approach 'the competition'.
How do Apple react to a ‘Next Generation’ Challenger?
Samsung released their latest viral from their ‘The Next Big Thing is Already Here’ campaign this week and its being ...
Err I believe we can do better than that…
So much of how we engage with life, and what we expect from the world around us, is bound up ...
Getting beat by a girl
Who do you want to beat and what symbol can you use to project the real fight?
Don’t leave Liking to Facebook
Thinking you know your consumer, while in fact they are someone very different – is more dangerous than not knowing them at all.
Putting the Feist in the Feisty Underdog
Explicitly calling out the Big Dogs always takes a little moxie, even when the strategic thinking is as razor sharp ...
Something for the weekend
Nando’s ads are well known for their controversy – in fact, I’m sure you’ve seen a few, as each new ...
When winning doesn’t come first…
Often people think challenger brands all take the classic David vs. Goliath/ Feisty Underdog stance, which, as Adam explains in ...
No Money? No Problem!
Part of being a great Challenger is about thinking about opportunity differently: like looking for ways to stand out ...
overthrow small
Finding Your Hook
I know i’m pretty late to this one but I watched ‘Being Elmo’ last night. For those who are even ...
Challenger Type: The Missionary
A brand with a sense of purpose
Challenger Type: The Enlightened Zagger
Swim against the prevailing cultural tide
Challenger Type: The People’s Champion
Fight for the consumer