Using your Cranium – a Story about Identity
Cranium of Cranium inc. was a ‘game’ changer in the board game category (tee hee). They flipped every convention; distribution, ...
Identity
Can I take your name please?
In the London offices we have a very literary bathroom fairy that regularly curates a collection of inspiring books for ...
Simple.
There has been a lot of excitement at eatbigfish for Simple, a completely new type of bank run by an ...
Creaking Soles
A short story all the way from Israel from, friend of The Challenger Project, Ofer Golan.
Let’s watch that again.
Picking a film to watch with company can be really challenging. There’s a room of people whose tastes clash, whose ...
Challenging in Pharma – 3 Bits of Advice
Georg Toufar, CMO of Mundipharma International shares his three bits of advice for an individual looking to be a challenger ...
Sex in the woods!
When you think of the outdoor camping market, you think gadgets that help you go to the most extreme places. ...
Textbook Fight Picking
A great new example of taking the competition head on in Australia, as Samsung put the dominant tablet manufacturer in ...
Last Dictator Standing
Wow. Nandos keeps up the irreverent maverick behaviour with this… interesting ad. I love it, it’s hugely brave and by ...
challenger lighthouse big ad
Thank You Nordstrom
I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ...
If that’s justice, then I’m a banana!
Last weekend I went to see the Private Eye exhibition at the V&A; the satirical fortnightly title is – against ...
Desert Island Insights
So you are a celebrity, you have a new book or album out, heck maybe you’re even running for Prime ...
The Theatre of Authenticity and Origin
Two Italian restaurants in the last two weeks have been looking to make their authenticity and story of origin a ...
Was Carol Bartz fired because she forgot Mrs. Trotter’s orchids?
Welcome Home
There’s been a lot of talk around the office about blogging at the moment with the development of the new ...
Do Your Best Jagger
There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of them can challenge any of the others at any time, anywhere, to ...
The Secret of Selling
So I am having lunch with a group of car dealers. All wealthy, successful businesspeople, selling a rapidly growing challenger in the luxury car market. The man on my left runs the largest and most ...
A Drop of the Strong Stuff
I was struck by the use of the word ‘shame’ in this ad from Pret a Manger in Heathrow last ...
new-ad-4
Illamasqua: Drop Dead Gorgeous
Illamasqua is an outrageous new make-up brand challenging the repetitive mantra of the cosmetics industry with a loud and brilliant ...
How to connect with the people who matter most
Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia.
Precision Swearing
Precision swearing can be a powerful thing. But it does have to be selective, strategic and precise.
Story Wall
Yesterday, Adam and I spent some time in the 20th Century Fox offices talking to Cameron Saunders, the MD of ...
Brand the Rainbow. Taste the Rainbow.
I absolutely love this. Skittles has been one of the most consistently interesting advertisers of the last 5 years or ...
3 Bits of Advice on being a great Lighthouse Keeper
Tom Moradpour, Global Marketing Director for Pepsi