Diamonds not Duds: The Challenger Presentation.
Or, how not to bore your audience, 94% of the time. By Julian Aldridge VP, Brand Evangelism at Charles Schwab.
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Experience
3 Bits of Advice for Creating the Greatest Show on Earth
Heather McGill, Lead for London 2012's Spectator Experience, shares her '3 Bits of Advice' for creating the greatest show on earth.
A New Ritual for Beer Bods
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Guest Post: Bite
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern...
Can brands have body language?
We travelled to Dublin recently to interview Stewart Kenny, who not only co-founded the €300 million business Paddy Power, but ...
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Cooking on Gas
A symbol of reevaluation from Victorian London that forever changed the way we make a Victoria Sponge.
A loyalty card rewarding you for your… DISloyalty.
Amy shares a refreshing response to how small Challengers approach 'the competition'.
Babies on a plane
Picture yourself in the following situation. You’ve just boarded your flight from San Fran to Washington DC, you’ve taken your ....
Don’t leave Liking to Facebook
Thinking you know your consumer, while in fact they are someone very different – is more dangerous than not knowing them at all.
Why send flowers when you can send biscuits instead?
I’ve been following the Biscuiteers ever since I saw a photo of one of their beautiful birthday biscuits on a ...
9 unexpected things I’ve learnt from Bikram Yoga
6 months into a very strange relationship with Bikram yoga has taught me some unexpected things about myself in the process...
Luxury through and through
Arguably the most masochistic part of window shopping is the knowledge that you can’t afford it. Nonetheless, I still catch ...
Eight Steps to Engaging Experiences
Learning from Bompass & Parr about how to create brand experiences that get talked about.
Why Does Status Always Have To Be So Serious?
A classic Challenger reminds Adam that having a personality is as important for Challengers Brands in the luxury market, as in any other category.
Authentically Inauthentic
As far as i’m concerned there are only two food groups really worth mentioning, fruits and dairy, and that is ...
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Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restaurant ...
Hocktails and Dreams
On Monday i had the pleasure of visting the Hockney exhibition at the Royal Academy after hours. I tend to ...
How Challenger Brands should approach Augmented Reality
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being ...
Giraffe Bread and what it teaches us about service
A short lesson in respecting your customers' intelligence from a 27 1/3 year old.
Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche, ...
Cake Porn
I was hurrying home one evening from a night out somewhere I can’t remember now – weaving through some of ...
Beyond the Beanbag
This week we have two video posts from Rupert Millington, founder of innovation consultancy Baby Tiger as he shares his ...
The Patisserie of Dreams
From the Duty Free shop in Orlando, I flew to Paris. And while Hendricks had created an oasis of old ...