We talk to Antonio Lucio, Global Chief Brand Officer of Visa, Inc. about building a challenger brand culture within the company.
Here at the Challenger Project we spend our waking hours learning from Challengers and sharing those insights and advice with […]
Why Challengers sacrifice the good so they can overcommit to the great. A guest post by Julian Aldridge, VP, Brand Evangelism at Charles Schwab.
Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The […]
eatbigfish HQ is super excited to announce that we will be joining forces with the fabulous Marketing Academy to incorporate […]
Jane ni Dhulchaointigh, founder of Sugru, tells us about the importance of the community behind the product, and how that has helped grow the company.
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.
What fruitful plants and fertile innovation cultures have in common.
Every so often a business magazine will publish a survey of multinational CMOs and reveal what they think they need more of in the next few years. And the answers tend to always be the same...
Amy shares a refreshing response to how small Challengers approach 'the competition'.
It was the end of a long, hot day. I had flown to make a speech, and was invited to […]
A mission to change the way we think about meat.
Georgia learns how to achieve through clear goals, even when there's a chair in the way.
Cranium of Cranium inc. was a ‘game’ changer in the board game category (tee hee). They flipped every convention; distribution, […]