Culture

Snowman - Gill, Bite

Guest Post: Bite

Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.

Havaianas colour burst

Guest Post: Havaianas

Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.

corporate-memory-illustration

Finding vs. Forgetting

Every so often a business magazine will publish a survey of multinational CMOs and reveal what they think they need more of in the next few years. And the answers tend to always be the same...