The Anti-Originality Bias
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature....
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Opportunity
Insight starts with an O
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t ta...
Don’t drink soda, drink WAT-AAH!
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed ...
No More Mr Niche Guy?
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker J...
Guest Post: Dubizzle
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
Guest Post: Bite
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern...
Superman was a Commie
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
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How Do You Fix a Spam Catastrophe? With More Spam.
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.
Putting the Music back into Music Television
So I’ve be pretty quiet on the blog for quite a while; it’s not because of the lack of interesting ...
20 Challenger Brands to Watch in 2013
Our top picks for Challenger Brand businesses who may -or may not- make an impact in 2013.
A Health & Safety Demo with a Difference
To mark of 150 years of the London Underground - a classic story from the eatbigfish archives.
Cooking on Gas
A symbol of reevaluation from Victorian London that forever changed the way we make a Victoria Sponge.
Little Guys and the ‘Lympics
Ambush marketing or just seizing opportunity? Challenger strategies that got noticed during all the Olympic hullabaloo.
Something for the weekend
Nando’s ads are well known for their controversy – in fact, I’m sure you’ve seen a few, as each new ...
When winning doesn’t come first…
Often people think challenger brands all take the classic David vs. Goliath/ Feisty Underdog stance, which, as Adam explains in ...
I just need to jump the highest…
The Olympics are here! London is literally buzzing. I am a games maker, so am swapping the eatbigfish office for the olympic ...
A Challenger Lesson, from a Chicken Kiev
So this is a lesson about how Challengers see the world – courtesy of ‘Jimmy and The Giant Supermarket’. For ...
These Books Blew My Mind
A curious twist of fate helps with some essential reading for Mark.
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Start With The Story
How Betabrand used "HoodieGate" to get lucky.
A white and gold dove and her more adventurous younger sibling
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restaurant ...
Some Truthiness about Change and the Changiness of Truth
What Challenger brands can learn from the recent pre-election protests in Russia.
Simple.
There has been a lot of excitement at eatbigfish for Simple, a completely new type of bank run by an ...