Daniel Kahneman, the Nobel Prize-winning psychologist, has noted the importance of giving a name to a finding or insight – […]
We've been taking a look at this year's shortlist for the APG awards. Here's one of Rosie's favourites: British Airways.
A Challenger Brand start-up on a mission to challenge the world of gift giving, and help you get the one thing you want.
So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of […]
It was unusual for Jill to wake with such a striking pain behind her left eye. It was 7am on […]
eatbigfish HQ is super excited to announce that we will be joining forces with the fabulous Marketing Academy to incorporate […]
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature....
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t ta...
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed […]
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker J...
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
How Rebel Athletic takes on a monopolist’s entire business model.
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.