If you’re selling sleep, how the hell do you compete?
Sleep. It’s a few of hours of, well, who knows what really happens when you’re catching zees? Sleep is still ...
Innovation
Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Ladies and Gentlemen, Start your Engines
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restau...
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
No Bad ideas.
In a eatbigfsh workshop we have several ground rules. Two of the key ones are 1) there is no ...
challenger lighthouse big ad
Surprising Relatives
Your cellphone has eighteen times more bacteria on its surface than the flush handle of a urinal. Taking ecstasy is ...
The Muddle in the Middle
The Muddle is everywhere. It's in every single worthwhile (i.e. Difficult) project you undertake. Mark gives us 4 pointers to get you throu...
Making the Invisible Visible
Our latest publication. Where are the opportunities for Challengers to amplify their point of difference by making something hitherto invisi...
Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
Saving the planet, one stew at a time
At eatbigfish, we tend not to use the word innovation as much as we use the word opportunity. For Challengers, ...
Stimulus & State
In the second film on meetings from Rupert Millington this week, Rupert explains the effect stimulus and ones surroundings can ...
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
Beyond the Beanbag
This week we have two video posts from Rupert Millington, founder of innovation consultancy Baby Tiger as he shares his ...
Great Meetings: 3 Bits of Advice
Rupert Millington, founder of innovation consultancy Baby Tiger, shares three bits of advice on how to have great meetings.
Man enough not to fear rejection!
Watch out Axe and Dove. There’s a new Man on the block. Duke Cannon. A new brand and philosophy that ...
Changing Behaviour: 3 Bits of Advice
Our second 3 Bits from Mark Lund, founder and managing partner of communications agency Now. Mark draws from his experience ...
A Fixer of Frustrations
Here in the second piece taken from our interview with Ikea’s Michael Hay, he talks about Ikea’s approach to innovation. ...
thermostats don’t matter…
I love a good gadget. And today I fell in love with a thermostat… yes you read that right…a thermostat. Have a ...
A Brand New Brew
One from the archives. Back in 2008 Helen and Liv travelled to a brewery in a small German town to ...
New Industrial Humanism
Are conditions right for another industrial revolution? Image: The IPKat Georgia and I went along to an interesting talk ...
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3 Bits of Advice on coming up with a new product idea
Another 3 Bits of Advice from the genius that is Steven Grasse, founder, creative director and CEO of Quaker City ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
Be Better.
There was a line in an early version of our Flip exercise (from Outlooking in a Box) that has always ...