Challenger
The Challenger Project: Highlights 2011
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Picking the Wrong Fight
I’ve enjoyed watching Chick-fil-a over the years with their clever use of animated cows to encourage the world to ‘Eat ...
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Windbreaks and Window Boxes
A story about how some DIY house builders overcame the system that said ‘No’.
The Trouble with Insight
Adam learns a lesson from his sons about the difference between truth and insight.
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Business in Beta
An interview with Chris Lindland, founder of Betabrand, a business that started with a joke and hasn't stopped.
A Castle Rebuilt
Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ...
Betabrand: 99% fiction, 1% fashion
Some refections from Mark on what we can learn from the Betabrand model.
Boom! Act One
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
BURNING BELIEFS
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.
The Kindness of Strangers
James Alexander, co-founder of Zopa, talks about the financial and social reward of being part of a peer to peer money market.
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A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
Highlights
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of our favourite films, articles, stories and exercises. These a...
Blatter on a Platter
Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.
Small Change, Big Difference
Adam talks to Vernon Hill about the launch of Metro Bank in the U.K.
Fast Food, Does Good.
Robbie is on a mission to bring us back from the brink … with a piece of Naked Pizza.
The Challenger Times
Ten ways to tell a Challenger Story. Get your copy here.
The Irreverent Maverick
A tale of high art and real ale taken from the Challenger Times.
The Enlightened Zagger
Rich Fine, co-founder of pharmaceutical brand Help Remedies, tells us why while the rest of the category goes one way, they go the other.
1+1=10
Adam looks at ten ways to tell a challenger story.
The Power of Ten
As we know, being a Challenger Brand is not about state of market, being number two or three or four doesn't in itself make you a Challenger. A Challenger is, above all, a state of mind rather than a ...
New Emotion, Good Fortune
A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean for our brand and our consumer relationship.