We travelled to Dublin recently to interview Stewart Kenny, who not only co-founded the €300 million business Paddy Power, but ...
Samsung released their latest viral from their ‘The Next Big Thing is Already Here’ campaign this week and its being ...
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
A story about how some DIY house builders overcame the system that said ‘No’.
Adam learns a lesson from his sons about the difference between truth and insight.
Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ...
An interview with Chris Lindland, founder of Betabrand, a business that started with a joke and hasn't stopped.
Some refections from Mark on what we can learn from the Betabrand model.
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.
James Alexander, co-founder of Zopa, talks about the financial and social reward of being part of a peer to peer money market.
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of our favourite films, articles, stories and exercises. These a...
Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.
Adam talks to Vernon Hill about the launch of Metro Bank in the U.K.
Robbie is on a mission to bring us back from the brink … with a piece of Naked Pizza.
Ten ways to tell a Challenger Story. Get your copy here.
A tale of high art and real ale taken from the Challenger Times.
Rich Fine, co-founder of pharmaceutical brand Help Remedies, tells us why while the rest of the category goes one way, they go the other.
Adam looks at ten ways to tell a challenger story.
As we know, being a Challenger Brand is not about state of market, being number two or three or four doesn't in itself make you a Challenger. A Challenger is, above all, a state of mind rather than a ...
A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean for our brand and our consumer relationship.
Hugh explores Outlooking – as a behaviour we can practice that has benefits for our brands and businesses.
A story about how overlaying the rules of another category helped in the race to save lives at Great Ormond Street Hospital.