Takeaways

BURNING BELIEFS

A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fig...

Ten ways to tell a Challenger Story. Get your copy here.

A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean fo...

A ship’s articles were a set of contracts drawn up by the crew that bound everyone to a collectively agreed set of behaviours in pursuit o...

A guide to helping you set out your course, identify your main competitor, understand your handicap and work out the quickest way to win.

Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.

An exercise to illustrate the power of collective creativity and help us understand what it takes to co-create as a team.

Rob Poynton from On Your Feet teaches us a method from improvisational theatre to help us to find ways to be what we say.

A new way to think about choosing our media