Highlights
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of o...
Introductions
The Power of Ten
As we know, being a Challenger Brand is not about state of market, being number two or three or four doesn't in itself make you a Challenger...
Outlooking
Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we...
The Pirate Within
‘It’s more fun to be a pirate than join the Navy’. So Steve Jobs famously said. We doubt either occupation is much fun in reality. But...
TWO HORSE RACE
This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands p...
Startlingly Useful
This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring us...
COMMUNITIES
This month we've been talking about community. What makes it? What breaks it? What it feels like in our local neighbourhoods? What it looks ...
Beliefs with Teeth
If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up t...
challenger lighthouse big ad
Saying vs. Doing
This month we’ve been making time between workshops to do a lot of talking with a lot of Doers. Liv has had breakfast with Veteran Labour ...
New Media
This first month we will be exploring both the power and pitfalls of the digital communication media currently labelled as ‘New’. But we will also be pushing beyond this digital definition to see ...