BURNING BELIEFS
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fig...
Beliefs with Teeth
Only Connect
Ruth Coughlan from Camper celebrates the Mallorcan brand’s culture of collaboration and embraces the contradiction it brings.
Fairest of All
Founder of Dilmah tea, Merrill Fernando, shares his own beliefs about the true meaning of Fair Trade in today’s global tea market.
Pink Stinks
Abi Moore, founder of Pink Stinks, tells us why she believes that for young girls soft and sparkly is damaging and dangerous!
Life After Birth
Rasmus and Nikolai, Founders of Danish baby brand iiamo, pay Liv a visit to talk about how their four core beliefs about parenthood really d...
challenger lighthouse big ad
The Cult of Zappos
After a visit to Zappos HQ in Las Vegas Mark explores 'The Cult of Zappos', its roots in rave culture, and how it might transform capitalism...
Writing On The Wall
Zappos CEO Tony Hsieh tells Mark how their values, mounted on the lobby wall in Vegas, act not only to welcome visitors and employees but al...
Beliefs with Teeth
If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up t...