Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
eatbigfish
Challenger
Junk Food…UnJunked
So the eatbigfish team have been gradually returning to the office this week – many of us slightly worse for ...
Can brands have body language?
We travelled to Dublin recently to interview Stewart Kenny, who not only co-founded the €300 million business Paddy Power, but ...
How do Apple react to a ‘Next Generation’ Challenger?
Samsung released their latest viral from their ‘The Next Big Thing is Already Here’ campaign this week and its being ...
The Foundation for Innovation
Founders of the Philosophy Foundation, Peter and Emma Worley, explain the ambitions of the company and the need for a change within the educ...
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The Age of the Specialist
Do one thing well - David Hieatt, co-founder of Hiut Denim
A white and gold dove and her more adventurous younger sibling
The Challenger Project: Highlights 2011
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Picking the Wrong Fight
I’ve enjoyed watching Chick-fil-a over the years with their clever use of animated cows to encourage the world to ‘Eat ...
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Windbreaks and Window Boxes
A story about how some DIY house builders overcame the system that said ‘No’.
The Trouble with Insight
Adam learns a lesson from his sons about the difference between truth and insight.
Business in Beta
An interview with Chris Lindland, founder of Betabrand, a business that started with a joke and hasn't stopped.
A Castle Rebuilt
Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ...
overthrow small
Betabrand: 99% fiction, 1% fashion
Some refections from Mark on what we can learn from the Betabrand model.
Boom! Act One
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
BURNING BELIEFS
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.
The Kindness of Strangers
James Alexander, co-founder of Zopa, talks about the financial and social reward of being part of a peer to peer money market.
A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
Highlights
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of our favourite films, articles, stories and exercises. These a...
Blatter on a Platter
Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.
Small Change, Big Difference
Adam talks to Vernon Hill about the launch of Metro Bank in the U.K.
Fast Food, Does Good.
Robbie is on a mission to bring us back from the brink … with a piece of Naked Pizza.