Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Brand Experience
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Brands as Platforms
Dan Heaf, Director of Digital at BBC Worldwide tells us of the changing nature of the organisation and how recent technological advances hav...
Not for everybody
Founder and CEO of Quaker City Mercantile (formerly Gyro Worldwide) Steven Grasse talks about his take on the world of marketing, the import...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
Measuring Purpose
It is hard not to enjoy some of the more unusual measures the entertainment industry suggests as alternative measures of ...
3 Bits of Advice for a Challenger Brand
Chris Lindland, Betabrand founder
challenger lighthouse big ad
The Escape Machine
Brilliant piece of interactive media by SNCF. Picture a large black box outside the Royal Palace in Paris. The only thing on ...
new-ad-4
Dr Seuss Would Be Proud.
Love this display from the NY Public Library. In an effort to both get kids to read more, and commemorate ...
The Lighthouse bulb is flickering
On a recent trip to Cape Town for a great client project, I ended up staying a night at the ...
I’m Bored. I’m Hungry.
There’s been a lot written about Groupon of late. Their rejection of Google’s generous $6BN bid, their botched Tibetan superowl ...
Eye-Spy A Challenger
Love these guys – Warby Parker. A real challenger in more ways than one. The first thing they challenge is ...
A bitter pill to swallow
Saw this great poster on the tube yesterday advertising a ‘Clear Pill’, a product which allows you to access 100% ...
Beach Shack
Corona = Beach. They’ve been pretty relentless about this for the past decade and unwaveringly hammer home this positioning. Being ...
Fortum Energy — from ‘boring energy’ to ‘active engagement’
Heart Shaker
Salt’s bad for you. We all know it. But still we love it. I am particularly partial to a generous ...
A Circus inside a Theatre…
So I am here in Vegas for CES and wanted to share this story about Vegas legend Jay Sarno, who ...
Where the wheels went
If it’s to do with a bike, chances are I’ll love it. But I love this bit of bicycle brilliance ...
The Power of Gaming
Whilst on a plane over the new year break I decided not listen to the safety instructions and instead made ...
Adding some creepiness to the world of fashion (and why it works)
Two Resolutions from the Mall
Over the holidays, I had the pleasure of making a shopping excursion to the Mall of America in Minneapolis.
.WWF – Social responsibility in a file format
This has to be one of the best ideas I’ve ever heard of and a fantastic example of seeing opportunity ...
Searching for network…
Is there a more challenger influenced bunch than the UK mobile phone provider industry? The battle lines have been drawn ...