Doing More with Nothing
Our first event for start-ups who are looking to think and behave as a Challenger.
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Blog
Diamonds not Duds: The Challenger Presentation.
Or, how not to bore your audience, 94% of the time. By Julian Aldridge VP, Brand Evangelism at Charles Schwab.
The Suffering Pizza Man
by Ofer Golan. A little story about a little pizza place in Tel Aviv with an unusual name.
When Positioning is Positioning
Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit ...
Insight starts with an O
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t ta...
Guest Post: A Patriotic Alternative to Cola
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be w...
Don’t drink soda, drink WAT-AAH!
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed ...
It’s about fixing the wheel, not reinventing it
When thinking up a new product or system or service for your brand, it’s easy to get stuck trying to ...
Guest Post: Bernard Beer
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be w...
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Guest Post: Safaricom
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: Safaricom.
Guest Post: Juan Valdez Cafe
Carlos Ricardo, VP Marketing Services in Latin America at Mondolez International, introduces us to one Latin American challenger brand he’ll be watching in 2013
No More Mr Niche Guy?
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker John ...
Guest Post: Cape Town
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about an challenger city that he'll be looking to in 2013.
Guest Post: Dubizzle
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
overthrow small
“Enough beating about the bush. Let’s talk about your Vagina”.
A New Ritual for Beer Bods
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Guest Post: Bite
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.
How Challenger Thinking Helped the Chief of Naval Operations
Guest Post: Havaianas
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.
Superman was a Commie
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
Guest Post: First National Bank
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: South Africa's First National Bank.
Welcoming Our New Guest Bloggers
Continuing our focus on brands to watch in 2013 - meet some friends of the challenger project who will be contributing stories from their regions around the world.
How Do You Fix a Spam Catastrophe? With More Spam.
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.