Here at the Challenger Project we spend our waking hours learning from Challengers and sharing those insights and advice with […]
Our latest free digital magazine - essential reading for Challenger Brands. In this issue we're asking lots of questions...
Who will breakthrough and grab our attention, and who will fade away with a whimper? Here are some of the brands we'll have our eyes on this year...
Purpose, Corporate Character and the importance of living your beliefs.
Continuing our look at this year's shortlist for the APG awards. Here's Georgia's standout example from charity Refuge.
Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.
Do you want to learn how to be a Challenger? Learn and apply Challenger Brand thinking in our one day course. Only 20 places - early booking discounts available now.
Why Challengers sacrifice the good so they can overcommit to the great. A guest post by Julian Aldridge, VP, Brand Evangelism at Charles Schwab.
We've been taking a look at this year's shortlist for the APG awards. Here's one of Rosie's favourites: British Airways.
We've been taking a look at this year's shortlist for the APG awards. Here's of my personal favourites from Challenger charity Depaul.
Last week our very own Chad Dick hosted a live discussion at Advertising Week 2013 with two pioneering US Challengers; The Guardian and Warby Parker.
Rosie sums up our fave ads this month, as well as our least liked, in our third installment of Talking Ads.
Join Chad at Advertising Week on Wednesday 25th September for a conversation with Challenger Brands Warby Parker and The Guardian.
“Why do you believe in this Challenger Brand stuff so much?” is a question Zoe is often asked... Here, she answers it.
A guest post by Anne Augustine of Low Carbon Oxford - applying the narratives model to the challenge of creating sustainable cities.