Start With The Story
How Betabrand used "HoodieGate" to get lucky.
Blog
Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Eight Steps to Engaging Experiences
Learning from Bompass & Parr about how to create brand experiences that get talked about.
Using your Cranium – a Story about Identity
Cranium of Cranium inc. was a ‘game’ changer in the board game category (tee hee). They flipped every convention; distribution, ...
If you’re selling sleep, how the hell do you compete?
Sleep. It’s a few of hours of, well, who knows what really happens when you’re catching zees? Sleep is still ...
Can I take your name please?
In the London offices we have a very literary bathroom fairy that regularly curates a collection of inspiring books for ...
What happened to the Crazy Ones?
Why are Apple’s Marketing Communications now so dull? I get it. If you have product this good you just get ...
challenger lighthouse big ad
A white and gold dove and her more adventurous younger sibling
The eatbigfish App – Now for iPad
The eatbigfish app is now available for iPad, iPhone and Android from your app store. Existing users - please update your app by the end of ...
Authentically Inauthentic
As far as i’m concerned there are only two food groups really worth mentioning, fruits and dairy, and that is ...
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restaurant ...
No Bad ideas.
In a eatbigfsh workshop we have several ground rules. Two of the key ones are 1) there is no ...
new-ad-4
Simple.
There has been a lot of excitement at eatbigfish for Simple, a completely new type of bank run by an ...
Creaking Soles
A short story all the way from Israel from, friend of The Challenger Project, Ofer Golan.
Let’s watch that again.
Picking a film to watch with company can be really challenging. There’s a room of people whose tastes clash, whose ...
Seeing the light [VIDEO]
Came across this video today (via Nowness.com). A stunning and brilliant example of ‘making the invisible visible’. The simple combination ...
Hocktails and Dreams
On Monday i had the pleasure of visting the Hockney exhibition at the Royal Academy after hours. I tend to ...
A Healthy Challenge
Listening to the news this morning two bulletins on healthcare reform and the rise of obesity, squashed in between a ...
Sex in the woods!
When you think of the outdoor camping market, you think gadgets that help you go to the most extreme places. ...
Bite me
I’d like you to imagine you are the marketing manager of a mobile communications company. You and the CEO are ...
Tower of tubes
Since this month is all about ‘making the invisible visible’ and after reading Georgia’s post “Waking your eyes & mind” ...
Let’s Visualise That…
So apparently every single second ONE HOUR of video is uploaded to youtube. I don’t know about you but that ...
Hidden Faces
Making the invisible visible by 'seeing' the world around you.
Giraffe Bread and what it teaches us about service
A short lesson in respecting your customers' intelligence from a 27 1/3 year old.