Olivia Knight
Guitar Man vs Music Machine
Liv meets Jont, a musician behaving very difficult to challenge an industry which is not only famously difficult to break into but is famous...
A Pig’s Tale
A story about an early, downloadable and portable device that fulfilled a specific task to make life a little easier. Think Different, in 17...
3 Bits of Advice
Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.
The Opposite of an App
Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about co...
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Startlingly Useful
This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring us...
Do you have a brand community really?
Douglas Atkin founder of The Glue Project asks some questions of so-called brand 'communities' and gives us some guidance on the way to do i...
Communities – Art, Pop Culture and Rude Bits
Breakfast with Marc Sands at Tate Britain (he’s moved on from The Guardian) and then on to look around the ...
Football, Fame and Fortune
Depressed but determined, Liv learns some local lessons for National success from Astrologer Russell Grant and our Jude from eatbigfish.
Communities – Celebrating Sameness
I went to a Refugee Action charity event at the British Film Institute the other night. It was a screening ...
Community and Vegetables
Guy Watson, founder of Riverford Organic Vegetables, charts the perils, pitfalls and payback of building a community over the last 10 years.
Communities – Tent in Town
Had lunch at Riverford’s travelling field kitchen. I travelled 40 minutes from Brockley, South East London to Islington in North ...
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Communities – All Not Welcome
Sophie-Rose is my soon-to-be sister in-law. She’s a singer and she had a gig on the weekend as part of ...
Beliefs: Help I need Help – I’m late
We’ve just launched our new topic for the month all about community. But I wrote this post on Friday and ...
COMMUNITIES
This month we've been talking about community. What makes it? What breaks it? What it feels like in our local neighbourhoods? What it looks like on the world-wide-web? What meaning it has in life and ...
Common Cause
Liv addresses our current brand obsession with community, explores its real world meaning and learns some lessons for the brand, business and campaign world.
PEOPLE POWER
A story that celebrates the power of collective creativity, and the energy and efficiency of the biggest innovation department in the world.
Beliefs: Happy Hens = Happy Eggs
I was on BBC London Radio this morning talking about hens – my hens and the lovely fresh eggs that ...
Only Connect
Ruth Coughlan from Camper celebrates the Mallorcan brand’s culture of collaboration and embraces the contradiction it brings.
Fairest of All
Founder of Dilmah tea, Merrill Fernando, shares his own beliefs about the true meaning of Fair Trade in today’s global tea market.
I Believe…
Olivia asks some questions about how beliefs are being used (and sometimes misused) today and how we might sharpen and utilise our own beliefs better in the future.
The Power of Hate
A story about how a group of artists defined themselves not by what they stood for but what they stood against - an important first step…
Beliefs with Teeth
If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up this month? Well we’ve decided to go back our roots and spe...
Words, Weapons and a Wooden Horse
Brett explores how Chinese Challenger Li-Ning is taking on the two global sports giants.