A story about how some DIY house builders overcame the system that said ‘No’.
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of our favourite films, articles, stories and exercises. These are some of ours, but if you have your own favourite please let us know...
Two different friends sent me this image. Both sent it to me because it is cute. And it is. But […]
Where do great ideas come from? Wouldn’t we all like to know. Then we could just go there, knock nicely […]
Interesting piece in the Paper yesterday about Heston Blumenthal. It talked of course about his imagination and inventiveness, the bacon […]
Went to try out a new bistro bar the other day. It’s called Beaujolais. I like wine so I always […]
Ten ways to tell a Challenger Story. Get your copy here.
A tale of high art and real ale taken from the Challenger Times.
As we know, being a Challenger Brand is not about state of market, being number two or three or four doesn't in itself make you a Challenger. A Challenger is, above all, a state of mind rather than a state of market. Challenger Brands are the brands that inspire us, the people that we respect and remember; they are the characters that we are attracted to - after all, ‘no one roots for Goliath’.
A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean for our brand and our consumer relationship.
Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.
Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we accidentally chance upon and then decide whether to embrace, at worst we see it as something that happens to others. Challengers see opportunity as something they have the power to create for themselves.
Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, team behaviours and brand culture that helped her Pirate Within achieve brand and business success.
We’ve just been to visit my granddad in Devon. He has dementia and has been living in a care home […]