Windbreaks and Window Boxes
A story about how some DIY house builders overcame the system that said ‘No’.
Olivia Knight
BURNING BELIEFS
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fig...
Highlights
It’s been a year since we launched the Challenger Project so we thought now would be a good time to look back and pull together a few of o...
The stuff dreams are made of
Two different friends sent me this image. Both sent it to me because it is cute. And it is. But ...
Dreams, Spears and Sewing Needles
Where do great ideas come from? Wouldn’t we all like to know. Then we could just go there, knock nicely ...
Soggy Chips and Subborn Magic
Interesting piece in the Paper yesterday about Heston Blumenthal. It talked of course about his imagination and inventiveness, the bacon ...
What a Corker!
Went to try out a new bistro bar the other day. It’s called Beaujolais. I like wine so I always ...
The Challenger Times
Ten ways to tell a Challenger Story. Get your copy here.
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The Irreverent Maverick
A tale of high art and real ale taken from the Challenger Times.
The Power of Ten
As we know, being a Challenger Brand is not about state of market, being number two or three or four doesn't in itself make you a Challenger. A Challenger is, above all, a state of mind rather than a ...
New Emotion, Good Fortune
A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean for our brand and our consumer relationship.
Question Everything
Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.
Outlooking
Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we accidentally chance upon and then decide whether to embrace...
From PowerPoint to Piracy
Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, team behaviours and brand culture that helped her Pirate Withi...
Your Work Place – Community or Care Home?
We’ve just been to visit my granddad in Devon. He has dementia and has been living in a care home ...
The Pirate Within
‘It’s more fun to be a pirate than join the Navy’. So Steve Jobs famously said. We doubt either occupation is much fun in reality. But this month we are neither discussing parrots and pots of go...
5 for 5
I was disappointed when innocent stopped doing Fruit Stock. I think it’s when the brand is at its best – ...
It’s Simple. Change Everything.
Last week we filmed an amazing interview with Hugo Spowers, founder of River Simple, the world’s first fuel cell car. ...
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TWO HORSE RACE
This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands prepared to separate themselves from the rest of the crowd an...
Six Steps to Success
A guide to helping you set out your course, identify your main competitor, understand your handicap and work out the quickest way to win.
Battle of the Bands
Making the right friends is important in any business. Here we discover how important it is to make enemies too.
Stepping Up to Starbucks
Francis Allen talks about Dunkin’s Successful U.S. Expansion – the importance of good coffee, hard working values and picking a grande fight with a skinny mocha latte.
The Underdog and the Power of Two
Adam shares some powerful reasons to celebrate our Challenger status, encourages us to actively use it to engage our audience and explores why reducing competitive chaos to a binary choice is a win f...
Music Man – Garden Gig
So we had the Unlit gig. http://www.eatbigfish.com/challenger/2888 It’s a week later and I can now report back. It was brilliant ...