Great ad from a local Challenger Brand in the Sunday papers...
The original gaming Challenger Brand returns with an epic new ad.
Warning. This will get stuck in your head. And it’s kind of gross. But this is Melbourne Metro’s latest PSA […]
There’s not much I can add about Ouya from a technological or PR perspective that hasn’t already been covered in […]
I’ve just seen this excellent video about the launch of Psycho, back in 1960. What a Challenger way to release […]
A short lesson in respecting your customers' intelligence from a 27 1/3 year old.
A great new example of taking the competition head on in Australia, as Samsung put the dominant tablet manufacturer in […]
Wow. Nandos keeps up the irreverent maverick behaviour with this… interesting ad. I love it, it’s hugely brave and by […]
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. […]
Yesterday, Adam and I spent some time in the 20th Century Fox offices talking to Cameron Saunders, the MD of […]
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional […]
I absolutely love this. Skittles has been one of the most consistently interesting advertisers of the last 5 years or […]
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, […]
I’m reading the excellent Reality is Broken by Jane McGonigal at the moment. For those who haven’t yet read it, […]
One of my favorite challengers has been given a healthy shot in the arm, gathering in an extra $16.5m to help develop […]