Dumb Ways to Die – a Challenger PSA
Warning. This will get stuck in your head. And it’s kind of gross. But this is Melbourne Metro’s latest PSA ...
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Nick Geoghegan
Ouya – Who are ya?
There’s not much I can add about Ouya from a technological or PR perspective that hasn’t already been covered in ...
Hitchcock the Challenger
I’ve just seen this excellent video about the launch of Psycho, back in 1960. What a Challenger way to release ...
Giraffe Bread and what it teaches us about service
A short lesson in respecting your customers' intelligence from a 27 1/3 year old.
Textbook Fight Picking
A great new example of taking the competition head on in Australia, as Samsung put the dominant tablet manufacturer in ...
Last Dictator Standing
Wow. Nandos keeps up the irreverent maverick behaviour with this… interesting ad. I love it, it’s hugely brave and by ...
Thank You Nordstrom
I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
Story Wall
Yesterday, Adam and I spent some time in the 20th Century Fox offices talking to Cameron Saunders, the MD of ...
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Underground Grocery Shopping
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional ...
Brand the Rainbow. Taste the Rainbow.
I absolutely love this. Skittles has been one of the most consistently interesting advertisers of the last 5 years or ...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
The Lighthouse bulb is flickering
On a recent trip to Cape Town for a great client project, I ended up staying a night at the ...
Become a Level 8 Bell Master
I’m reading the excellent Reality is Broken by Jane McGonigal at the moment. For those who haven’t yet read it, ...
Boxee gets the funding it needs
One of my favorite challengers has been given a healthy shot in the arm, gathering in an extra $16.5m to help develop ...
.WWF – Social responsibility in a file format
This has to be one of the best ideas I’ve ever heard of and a fantastic example of seeing opportunity ...
Searching for network…
Is there a more challenger influenced bunch than the UK mobile phone provider industry? The battle lines have been drawn ...
Where’s the challenger thinking in football?
After Wednesday’s dismal showing by the English national team, I wondered how many times England and the FA would keep ...
The Magic of Television
So, this is my first week at eatbigfish and my first post on the blog. No pressure, huh? It would ...