Somewhere is a social media platform to challenge LinkedIn’s dominance in the world of professional networking.
Sunspel co-owner Nicholas Brooke explains the benefits partnerships can bring to a growing business.
Sunspel MD and Co-owner Nicholas Brooke gives us his three bits of advice for making a heritage brand relevant today.
How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.
Another great year for the Challenger Project as we talked to and learned from a whole new bunch of Challengers […]
Products too expensive? Badly designed? Crappy customer service? Website a mess? Get a pen.
Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.
With Virgin America back among the headlines again this week, what better time to share some insight into the origins of the strategy that continues to break the mould and not the bank.
Eco-designer and environmental expert Mark Shayler shares his 3 Bits of Advice on what being green should mean for Challenger Brands in 2013.
Not being one to follow the status quo Pleurat gives us his 3 Bits of Advice in Latin...
1% inspiration 99% perspiration. If anyone is the living embodiment of this saying it’s Pleurat Shabani, founder and creator of Konik’s Tail.
Last week our very own Chad Dick hosted a live discussion at Advertising Week 2013 with two pioneering US Challengers; The Guardian and Warby Parker.
A Challenger Brand start-up on a mission to challenge the world of gift giving, and help you get the one thing you want.
Brett and I interviewed Pleurat Shabani, founder of premium vodka brand Konik’s Tail yesterday for the Challenger Project.
Matt Lane, founder of BeerBods shares his 3 Bits of Advice for a Challenger Brand start-up.