Building A Brand Without Advertising
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge s...
Jude Bliss
A white and gold dove and her more adventurous younger sibling
Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
Challenging in Pharma – 3 Bits of Advice
Georg Toufar, CMO of Mundipharma International shares his three bits of advice for an individual looking to be a challenger ...
Enabling a Challenger Culture – 3 Bits of Advice
As mentioned in Adam’s blog post yesterday, Bite have a vibrant and ideas driven company culture. Central to this culture ...
How Challenger Brands should approach Augmented Reality
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being ...
challenger lighthouse big ad
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche...
Stimulus & State
In the second film on meetings from Rupert Millington this week, Rupert explains the effect stimulus and ones surroundings can ...
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
Beyond the Beanbag
This week we have two video posts from Rupert Millington, founder of innovation consultancy Baby Tiger as he shares his ...
The Challenger Project: Highlights 2011
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Don’t take yourself too seriously
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
Great Meetings: 3 Bits of Advice
Rupert Millington, founder of innovation consultancy Baby Tiger, shares three bits of advice on how to have great meetings.
Changing Behaviour: 3 Bits of Advice
Our second 3 Bits from Mark Lund, founder and managing partner of communications agency Now. Mark draws from his experience ...
3 Bits of Advice on expanding into new areas
Jonathan Warburton, Executive Chairman of Warburtons Bakery shares with us his three bits of advice on expanding a business into ...
A Fixer of Frustrations
Here in the second piece taken from our interview with Ikea’s Michael Hay, he talks about Ikea’s approach to innovation. ...
Help, I Need Less
Design conscious pharmaceutical company Help remedies launched a new online campaign yesterday, which takes a stand against the big pharmaceutical ...
Backpackers: stimulating Intelligent Naivety in a large company
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
new-ad-4
Don’t be a square
An interesting new TV and print campaign for Kellogg’s Rice Krispies Squares launched recently. It sees the brand tell ridiculous ...
3 Bits of Advice on starting your own business
Mark Lund, founder and managing partner of communications agency Now, gives us his 3 Bits of Advice on starting up ...
New Industrial Humanism
Are conditions right for another industrial revolution? Image: The IPKat Georgia and I went along to an interesting talk ...