Jude Bliss

Challenger Brand Profile: citizenM

“Luxury today has been redefined, now it’s more about emotion, time and efficiency”, says citizenM CMO Robin Chadha. He tells eatbigfish how citizenM have tapped into the mind-set of a new kind of traveller; the global citizen.

Planet Earth

7 Challengers from The Circular Economy

As the earth’s finite resources become increasingly depleted it’s no surprise that brands and businesses are having to move away from the conventional ‘take, make, dispose’ industrial process.

Challenger Brand Profile: Sunspel

How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.

That’s all folks!

Another great year for the Challenger Project as we talked to and learned from a whole new bunch of Challengers […]