Pole Challenger
Came across this entertaining video today. Great example of overlaying the rules of one category onto another. This appears to ...
Chad Dick
Mini ‘mano a mano’ with 911
In case you haven’t heard, Mini is out there picking another fight. When they first entered the scene here in ...
The Long Shadow
A word of caution to any challenger looking to find a big monster out there and challenge it on our ...
Walking (barefoot) in their shoes
A great example of the power of Doing (vs. Saying) to inspire a movement and project your beliefs. Tom’s shoes, ...
Doing it in the streets — ‘Ask me why I am naked?’
Size matters — or does it?
Recently the Boston Brewing Company, a.k.a. Sam Adams Beer, debuted a new TV advertising campaign celebrating their size, or in ...
challenger lighthouse big ad
Nike — Leaning into Risk
If you’re a big brand wondering how to harness the power of new (and old) media, here’s a great example and ...
Radical Tranparency — being honest 'until it hurts'
The Zipcar of Corporate Jets?
Andrea Giacobbe pointed me in the direction of www.flyblink.com. A new small jet operation that positions itself as an ‘air ...
Fat or Focused
A friend of ours once said that when defining your brand’s identity and story, you should avoid using ’Fat’ words. Fat ...