Seeing the light [VIDEO]
Came across this video today (via Nowness.com). A stunning and brilliant example of ‘making the invisible visible’. The simple c...
Chad Dick
Tower of tubes
Since this month is all about ‘making the invisible visible’ and after reading Georgia’s post “Waking your eyes ...
Picking the Wrong Fight
I’ve enjoyed watching Chick-fil-a over the years with their clever use of animated cows to encourage the world to ‘Eat ...
Man enough not to fear rejection!
Watch out Axe and Dove. There’s a new Man on the block. Duke Cannon. A new brand and philosophy that ...
PEMCO Insurance and their ‘Fiercely Independent’ friends
Don’t Text and Drive (Part III) – A Solution!
I blogged last month about AT&T’s recent ‘Don’t Text and Drive’ campaign, asking where’s the action and innovation to back ...
Do WAY more with Less
Tiny 300 sq. ft. Apartment Tranforms into 24 rooms!
Don’t Text and Drive
An Opportunity and an Offer.
Honda Challenging the Conventions of the Wheel
When looking for good ‘opportunties’ for your brand our business, we sometimes say it’s good to look for ideas that ...
challenger lighthouse big ad
Fortum Energy — from ‘boring energy’ to ‘active engagement’
King vs. Goliath — Ambitiously taking on the impossible
Two Resolutions from the Mall
Over the holidays, I had the pleasure of making a shopping excursion to the Mall of America in Minneapolis.
Don’t Text and Drive
By now many of you will have heard or read about Oprah Winfrey’s campaign to end texting while driving and ...
One person’s trash is another’s opportunity
This is a great example from the City Council in Auckland, NZ — turning the simple act of putting the ...
A new 3D Cinema Experience – BMW getting inside your head and ‘mind’s eye’
The opportunity in waiting
Love this example from a well known publisher in Thailand called A Book. They have created new channels of ‘distribution’ ...
Using Ignorance and Naivety to Spark Creativity and Innovation
Helicopter Parenting – an opportunity for more laissez-faire?
American Football Challenger
I have to say I am really impressed by this innovative interpretation of the rules of American Football — classic ...
Canadian Sun Chips Making Some Noise!
Now that’s more like it! Frito-Lay and Sun Chips leading with their beliefs in Canada — refusing to back-down to ...
Hasbro’s Game Changing Revolution to Monopoly
This fall, to celebrate the 75th anniversary of Monopoly, Hasbro is releasing a new version of the game called Monopoly ...
Challengers Dominate AdAge’s Marketer of the Year & Decade Selections
Baby Carrots – Image or Identity?
Quick fish-poll: Is this new campaign for Baby Carrots (that bella blogged about over here) (a) Breakthrough Challenger Behaviour or ...
new-ad-4
Frito Lay Eats Crow
Saw this report on the news this morning…it begs a question for me: Is this ‘navigating by the consumer’ or ...