Boom! Act One
Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.
Adam Morgan
Measuring Purpose
It is hard not to enjoy some of the more unusual measures the entertainment industry suggests as alternative measures of ...
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When is a bow not a bow?
On Sunday, Manchester United all but clinched the Premiership with Wayne Rooney back to his imperious self. At the end ...
Taking flight
A scene in Frankfurt airport on the way to board the flight to Seoul last Tuesday. A Korean man in ...
They have a different word for everything
There’s a great gag by Steve Martin. He has just come back from France, he tells the audience. And he ...
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Disabling Constraints and Enabling Constraints
Yesterday I was given a tour round the Riverside Studios by Guy Hornsby. He told me a great story. This ...
A Bounder’s Secret Weapon
Penhaligon’s used to be the place where one bought lavender scent for respectable aunts. Now, however they are looking ...
An Island on a Mission
A fascinating article in The Sunday Times last weekend about a very different kind of missionary – Al-Jazeera. We all ...
1+1=10
Adam looks at ten ways to tell a challenger story.
When is a cover not just a cover?
I was given this last year – the Observer’s Book of Pond Life. It was part of a series of ...
At last, something worth reading
So I was in Fortnum’s the other day, getting some things I was needing. Or rather, looking at things I ...
Changing the question in Innovation. And why moths are losing their sex drive.
The First Nation of Whimsy
I flew to Bergen two weeks ago to make a speech. On the flight I was reading in last month’s ...
BigSMALL, smallBIG
Some early thoughts about challengers that try to appear bigger than they really are, and why. And, conversely, challengers that ...
With drill and with glue
We’ve had Helen’s Mike in over the past couple of days creating a wall in the new office. The wall ...
Ideas That Spread
I have a chapter published in a new book called Ideias Que Espalham. It is no more than half an ...
A surprising result
So I am in Rio. Last night I am taken to a football match, a local derby – Botafogo against ...
The Perils of Rapid Prototyping
So you thought Clarence Birdseye was the pioneer of freezing food? Me too. And we were both wrong. I was ...
It’s Unnatural, it seems
Sir Richard Branson’s mum weighed into the whole ‘Are great challengers born or made?’ debate with a little family history ...
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Jam Tomorrow
I was having lunch last week at The Garrison in Bermondsey Street with a friend. The Garrison is a pub ...
Startlingly Useful and Sacrifice
‘Startlingly utility’ raises interesting questions of its own about what to sacrifice in order to achieve it. So, for instance, ...
A relatively useful hat.
I am not sure this qualifies as a startlingly useful hat; it is an ad from a washroom in a ...
The Two Secrets of Magic
The secret of magic is, famously, misdirection. If I want to get the Jack of Hearts into my pocket with ...
See me
There was a piece in The Sunday Times last November about Michael McIntyre, the comedian. He has an interesting metric ...