Adam Morgan

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The Right Curiosity

One of the most frequent pieces of advice one sees handed out to young communications planners is ‘be curious’. I used to say the same. But I’ve changed...

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Choose Your Conversation

Recently I interviewed Malcolm Wells, a man who specialises in creating Symbols of Re-Evaluation, particularly for energy companies – orchestrated […]


Insight starts with an O

So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t talk to them at all, he says. All I did was spend a long time watching how people ate them...


Finding vs. Forgetting

Every so often a business magazine will publish a survey of multinational CMOs and reveal what they think they need more of in the next few years. And the answers tend to always be the same...