Daniel Kahneman, the Nobel Prize-winning psychologist, has noted the importance of giving a name to a finding or insight – […]
Adam talks to Michael Jordaan - CEO of South Africa's First National Bank.
Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The […]
So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of […]
Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit […]
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t ta...
We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions.
Every so often a business magazine will publish a survey of multinational CMOs and reveal what they think they need more of in the next few ...
It was the end of a long, hot day. I had flown to make a speech, and was invited to […]
Thinking you know your consumer, while in fact they are someone very different – is more dangerous than not knowing them at all.
Explicitly calling out the Big Dogs always takes a little moxie, even when the strategic thinking is as razor sharp […]
I realise it is customary to wait till the end of the year to announce the Global Brand of 2012. […]
Last week I took the Orient Express to Venice. I have a thing about old trains and it was […]
That was then, but this is now.