Adam Morgan’s brand advice is among the most practical and useful there is. My team is responsible for helping drive the success of brands like Axe and Degree deodorant in the United States, and Eating The Big Fish has shaped our thinking, driven our teams to adopt Challenger behaviour and helped us dramatically grow our market share.

Kevin George, Axe and Degree

The creative output from the eatbigfish process was better than and unlike anything we’ve ever done before! We intend to use their approach on every important innovation initiative going forward.

Jeff Colton, Callaway

The eatbigfish team brought the right mix of energy, creativity, organization and process, fun, imagination, brand experience, and street smarts to our project, which helped us deeply examine how our new product can stand out in a crowded, competitive category and marketplace….The sessions were much more interactive than I had expected, and participants should be prepared to jump in with both feet to get the most out of them. And the eatbigfish team will push you to get beyond your comfort zone by using a variety of exercises, getting you to own the process and outcomes and pushing you to adopt a challenger brand approach/mentality.

Jim Hield, VP Corporate Branding, Cargill

I have worked with many consultants, and I have been a consultant myself. I have seldom worked with any who have had such a profound impact on a business, and with such humility, as eatbigfish has on ours.

Gary Briggs, eBay

I truly enjoyed the process and have been talking about it non stop since it began. I really do believe its my responsibility as editor in chief to relook at the magazine every hour, every day, every month, so I was sceptical at the beginning that I would have any revelations about how to change the magazine from the process, but I found your examples of Challenger brands really interesting and inspiring.

Dana Cowlin, Food & Wine Magazine

A big THANK YOU for the enormous dedication and brain work with which you have created the input for the Magnum Challenger Lighthouse Identity! My great respect to eatbigfish for the incredible process and facilitation job.

Jessica Boenisch, Magnum

The structure of your session and skill and apparent ease with which you facilitated and managed the group feedback session was like witnessing a masterclass.

Charles Grimaldi, Rentokil

I would like to add the number of comments that I have received regarding what an excellent team eatbigfish are…how well you work together to push the room and then articulate the summaries in a way most people simply can’t…

Laurie, Tilda