February 2013

Dubizzle

Guest Post: Dubizzle

Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.

Snowman - Gill, Bite

Guest Post: Bite

Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.

Havaianas colour burst

Guest Post: Havaianas

Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.

challenger-brands

Welcoming Our New Guest Bloggers

Continuing our focus on brands to watch in 2013 - meet some friends of the challenger project who will be contributing stories from their regions around the world.