Guest Post: Cape Town
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about an challenger city that he'll be looking to in 2013.
eatbigfish
February 2013
Guest Post: Dubizzle
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
“Enough beating about the bush. Let’s talk about your Vagina”.
A New Ritual for Beer Bods
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Guest Post: Bite
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern...
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How Challenger Thinking Helped the Chief of Naval Operations
Guest Post: Havaianas
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out fo...
Superman was a Commie
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
Guest Post: First National Bank
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: South Africa's First National Bank.
Welcoming Our New Guest Bloggers
Continuing our focus on brands to watch in 2013 - meet some friends of the challenger project who will be contributing stories from their regions around the world.
Getting Your Fans to Work for You
A couple of weeks ago Zoe, Brett and I went along to hear Seth Godin speak about his latest book- ...
How Do You Fix a Spam Catastrophe? With More Spam.
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.
Putting the Music back into Music Television
So I’ve be pretty quiet on the blog for quite a while; it’s not because of the lack of interesting ...