Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about an challenger city that he'll be looking to in 2013.
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
How Rebel Athletic takes on a monopolist’s entire business model.
A fledgling start-up from Toronto is showing Health Challengers everywhere how it should be done.
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.
Word has spread to the US military about the power of Challenger thinking. We even got a medal.
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: South Africa's First National Bank.
Continuing our focus on brands to watch in 2013 - meet some friends of the challenger project who will be contributing stories from their regions around the world.
A couple of weeks ago Zoe, Brett and I went along to hear Seth Godin speak about his latest book- […]
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.
So I’ve be pretty quiet on the blog for quite a while; it’s not because of the lack of interesting […]