Challenger Type: The Missionary
A brand with a sense of purpose
eatbigfish
June 2012
Challenger Type: The Enlightened Zagger
Swim against the prevailing cultural tide
Challenger Type: The People’s Champion
Fight for the consumer
Challenger Type: The Next Generation
That was then, but this is now.
Challenger type: The Democratiser
Give it to the masses.
Challenger Type: The Game Changer
Things will never be the same again
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Challenger Type: The Visionary
Transcend the very nature of the category
Challenger Type: The Feisty Underdog
Stick it to Goliath
Challenger Type: The Real & Human Challenger
The people behind the brand
Challenger Type: The Irreverent Maverick
Poke beige in the eye
Challenger Type: Take the Test
See yourself as a Challenger? Find out what story you should be telling.
Cannes Lions – 20th June 2012
At this year’s Cannes Lions Festival, PHD and eatbigfish invite marketers and agencies to learn from a new generation of challenger brands and the media behaviours successfully employed by them.
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