Do Your Best Jagger
There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of the...
August 2011
Brands as Platforms
Dan Heaf, Director of Digital at BBC Worldwide tells us of the changing nature of the organisation and how recent technological advances hav...
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
Brooms and Barbers, Goats and Giving
Charitable giving sometimes feels very complicated... Do you Save the Children or help the Children in Need? Run your 5k for Breast Cancer ...
Not for you
Here is a great example of a brand high jacking events in popular culture to tell the world a little ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
A New Lens
I must walk down St John street (North London) most weekends into the city. I know all the best cafes, ...
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The Secret of Selling
So I am having lunch with a group of car dealers. All wealthy, successful businesspeople, selling a rapidly growing challenger in the luxury...
Suits You Sir
A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have...
Old, BUT Wiser
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
A Drop of the Strong Stuff
I was struck by the use of the word ‘shame’ in this ad from Pret a Manger in Heathrow last ...
3 Bits of Advice for taking on a market leader
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
Illamasqua: Drop Dead Gorgeous
Illamasqua is an outrageous new make-up brand challenging the repetitive mantra of the cosmetics industry with a loud and brilliant ...
Amplify our differences. And keep them amplified.
The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition.