There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of them can challenge any of the others at any time, anywhere, to ‘Do their best Jagger’...
Dan Heaf, Director of Digital at BBC Worldwide tells us of the changing nature of the organisation and how recent technological advances have enabled them to create much more immersive and layered experiences for audiences.
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse […]
Charitable giving sometimes feels very complicated... Do you Save the Children or help the Children in Need? Run your 5k for Breast Cancer or Heart Disease? Disasters abroad or charity beginning at home?
Here is a great example of a brand high jacking events in popular culture to tell the world a little […]
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. […]
I must walk down St John street (North London) most weekends into the city. I know all the best cafes, […]
So I am having lunch with a group of car dealers. All wealthy, successful businesspeople, selling a rapidly growing challenger in the luxury car market. The man on my left runs the largest and most successful dealership for this brand in the entire continent, and so I ask him what his secret is...
A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have made good use of social media to add personality to a very established and conservative category.
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
I was struck by the use of the word ‘shame’ in this ad from Pret a Manger in Heathrow last […]
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, […]
Illamasqua is an outrageous new make-up brand challenging the repetitive mantra of the cosmetics industry with a loud and brilliant […]
The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition.