Brilliant Basics and Compelling Differences
I love The Simpsons… many of my friendships survive purely on overlaying Simpson’s quotes onto our daily life events. I ...
June 2011
Underground Grocery Shopping
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional ...
3 Bits of Advice on talking to teens
Eric Asche, American Legacy Foundation's Senior Vice-President of Marketing
Be Stupid.
I really really love Diesels be stupid ‘philosophy’, its very young, spirited, and at times completely crazy and wrong. I ...
Brand the Rainbow. Taste the Rainbow.
I absolutely love this. Skittles has been one of the most consistently interesting advertisers of the last 5 years or ...
app big ad
Influencers
Here is a beautiful short documentary film about influencers that I found very insightful. It explores and attempts to understand ...
Daddy knows best
It was Father’s Day yesterday and I awoke to find Twitter and the Blogosphere buzzing with stories, anecdotes of love ...
3 Bits of Advice for challenging a low interest category
King of Shaves Marketing Director Tim Wright.
Before and After Care
Tom Marchant, co-founder of bespoke travel company Black Tomato, tell us about the opportunity in over-delivering before, during, and after ...
3 Bits of Advice on being a great Lighthouse Keeper
Tom Moradpour, Global Marketing Director for Pepsi
Rethink the bottle cap
I love this reevaluation of the very simple bottle cap. Concept product designer Guanyun Wang has really looked into every ...
Windbreaks and Window Boxes
A story about how some DIY house builders overcame the system that said ‘No’.
3 Bits of Advice on how to revitalise a brand
Alastair Hewitt, General Manager of Castle Lager
Could you say that again please?
As an office fully of big talkers this app really tickled me. It is an application that gives people visual ...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
How fast should your brand go?
Disneyland. Your favourite band coming on half an hour late. The ‘Incredibooth’ app on your iPhone where your retro photobooth-style images take minutes to appear. What do they all have in common?...
3 Bits of Advice for an emerging Challenger Brand.
Mark Rock, co-founder of audioBoo.
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...