February 2011

Naked Pizza

Naked Ambition

I had the pleasure of interviewing  Naked Pizza co-founder Robbie Vitrano last year. The Naked story really is a fascinating […]

Pink taxi

Strike me pink!

A year ago, the Mexican Government started a line of Pink Taxis in Puebla. The taxis are just for women […]

chuppachupsfetish

Oral Fixation

One of our favorite challenger stories of all times comes from Chupa Chups – and how they turned their business around by […]

coronasavethebeach

Beach Shack

Corona = Beach. They’ve been pretty relentless about this for the past decade and unwaveringly hammer home this positioning.  Being […]

smart vaelntines

Chocolate Wheels

It’s Valentine’s day today and so far most brands have been vying for my attention with special offers for couples, […]

They Zig We Zag

Rich Fine, co-founder of pharmaceutical brand Help Remedies, tells us why while the rest of the category goes one way, they go the other.