eatbigfish
November 2010
Where’s the challenger thinking in football? (Part two)
Searching for network…
Is there a more challenger influenced bunch than the UK mobile phone provider industry? The battle lines have been drawn ...
Changing the question in Innovation. And why moths are losing their sex drive.
Eatbigsish_book_advert_large_022-1
Where’s the challenger thinking in football?
After Wednesday’s dismal showing by the English national team, I wondered how many times England and the FA would keep ...
Game On!
Love this app from Mini in Sweden. It’s a real-time game and a really clever way for Mini to create ...
The Magic of Television
So, this is my first week at eatbigfish and my first post on the blog. No pressure, huh? It would ...
Nut Logic
Where have you been all my life, o sensible nut dish? You’re eating pistachios. Your hands are full with their ...
New Emotion, Good Fortune
A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean fo...
What is Outlooking?
Hugh explores Outlooking – as a behaviour we can practice that has benefits for our brands and businesses.
Seeing Power
Love this invention from The Interactive Institute – the Power-Aware Cord. It does just what it promises to do; make ...
Pitstop practice
A story about how overlaying the rules of another category helped in the race to save lives at Great Ormond Street Hospital.
Tasty T-Shirts
With the explosion of choice, it’s hard to stand out in any category these days. But these guys, Here Sod! ...
Question Everything
Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.
Outlooking
Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we accidentally chance upon and then decide whether to embrace...
The First Nation of Whimsy
I flew to Bergen two weeks ago to make a speech. On the flight I was reading in last month’s ...
2 is the new 1
We didn’t want to lose the posts from our first blog, 2 is the new 1, so you can read ...
Helsinki – Almost
Our bags are packed. We are in the kitchen of our youth hostel drinking tea and making polite conversation with ...
First Stop: Hotel Fox – Copenhagen
Hello, Although this is supposed to be a budget backpacking adventure we’re spending the first night of our world trip ...
Beer Goggles in Poland
We’re staying in Sopot for the weekend – a bustling beach town on the north Polish coast just outside Gdansk. ...
Back to the future in Sweden
Yesterday we went to visit Skansen Island in Stockholm, Sweden. It’s an island with museum status founded in 1891 and ...
overthrow small
A Grubby Tale from Denmark
Not even a week into our trip and we are pathetically missing the comforts of home already. It’s 11.30 in ...
Firefox Returns
As far as I was concerned, Firefox has fallen off a browser cliff. But I’ve just read about this, and ...
From PowerPoint to Piracy
Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, team behaviours and brand culture that helped her Pirate Withi...