Tasteless shortcuts to tasty dinners
If like me your incredibly indecisive and your other half is even more so then simple everyday tasks like deciding ...
eatbigfish
September 2010
Bike Shelf
I love things that fix problems. Especially problems that have been ignored and overlooked. If you have a bike, especially ...
Drainspotting… making the everyday interesting
Last month I came across a book signing at the Tate Modern for ‘Drainspotting’ by a Japanese artist named Remo Camerota’s.
Ok Go for it….AGAIN
I think I’ve written more about Ok Go than any other ‘brand’. They really are remarkable when it comes to ...
A Chopstick Education
A few of us fish were in Joberg last week for a workshop. Lots to tell, but this particular story ...
A surprising result
So I am in Rio. Last night I am taken to a football match, a local derby – Botafogo against ...
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It’s Simple. Change Everything.
Last week we filmed an amazing interview with Hugo Spowers, founder of River Simple, the world’s first fuel cell car. ...
The Impossible Pyramid
Coke Zero’s product rock is about making the impossible possible e.g. a good tasting zero calorie Coke. One that doesnt ...
Top of the Pops
Lessons from a brand leader who refused to be a loser and a word of warning to the Challenger who tries the same trick twice.
For the record…
This is so wacky, I love it. And Vinyly have found a way to immortalise you – and give the gift of ...
Women Against Lazy Stubble
Adam spotted this gem from Gilette in India. Their big challenge, how do you get men to shave more regularly? ...
The Perils of Rapid Prototyping
So you thought Clarence Birdseye was the pioneer of freezing food? Me too. And we were both wrong. I was ...
app for ipad
One Hellish Ad
Our friends at Hell Pizza in New Zealand have come up with another gem. Co-Founder Stu McMullins just emailed me ...
Unhear it
I love that the web can make even the most hair-brained of ideas possible. This particular time, I’m thinking about ...
Fashion Aid
We’ve seen a lot of people pairing up with famous people to make a little noise around their brand. And ...
Juicy Drench puts you to the test
A hydrated brain is a better one. The water brand Juicy Drench adamantly believes this. So much so, that they designed a vending/sampling machine riddled ...
Carrot Junk
Love this example by a collaboration of 50 carrot farmers (led by Bolthouse Farms) and Crispin Porter + Bogusky. Unsurprising, carrot farmers want ...
A Startlingly Useful Tea-Towel
You’re cooking something, your fingers are smeared in melted chocolate and other edible delectables, and suddenly the recipe asks you ...
TWO HORSE RACE
This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands prepared to separate themselves from the rest of the crowd an...
Six Steps to Success
A guide to helping you set out your course, identify your main competitor, understand your handicap and work out the quickest way to win.
Battle of the Bands
Making the right friends is important in any business. Here we discover how important it is to make enemies too.
Stepping Up to Starbucks
Francis Allen talks about Dunkin’s Successful U.S. Expansion – the importance of good coffee, hard working values and picking a grande fight with a skinny mocha latte.
The Underdog and the Power of Two
Adam shares some powerful reasons to celebrate our Challenger status, encourages us to actively use it to engage our audience and explores why reducing competitive chaos to a binary choice is a win f...
Too amazed to think of a post title
It’s been while since something has blown me away with its combined coolness and ‘how did they do that-ness’. But this ...